As different as social media marketing sounds and is to other marketing efforts, they are still a part of your whole marketing strategy and should be treated that way.
Even though the methods used for social media are completely different to that of PPC, they still aim for the same results. This is why social media should be seen as part of the team, as opposed to the only way.
Social media should be used tactfully to achieve these objectives:
- To achieve targets that cannot be accomplished by other marketing methods.
- Increase access to your target audience.
- Make your business more available to a brand new audience.
- Turning potential clients into converting sales.
- Improving experience for existing customers.
It’s vital that you remember social media is another form of marketing. It is not its own individual field of marketing. Although it can be used to achieve many different goals, it generally is used to achieve a higher amount of sales. However, social media campaigns can be aimed at strengthening the relationship between customer and company.
Whatever you are using Twitter management techniques to achieve, you must remember that you can use your other marketing campaigns, such as SEO to help benefit your marketing campaign. If you use web design strategies to help visually optimise your social media profiles, ontop of your other marketing techniques, then you are sure to see a better return on your social media efforts.