Posted by: Kerry Sheahan

Posted on: June 14, 2012 3:03 pm


A Guide to Outsourcing Your Content Creation

It doesn’t matter what industry you’re in, the daily running of any business is no task to be underestimated. With so many areas to oversee it can be difficult to find the time to write effective copy for your website. That’s why so many choose to outsource their content creation.

Why should I outsource my content?

Time is money in business, so every hour counts. For those not fully conversed in the techniques and practices involved in writing engaging content, the process can take a lot of these precious hours. Outsourcing your content with experienced writers frees up more of your time and can provide you with interesting and informative text that will benefit your potential customers, as well as assist with boosting your site up the search rankings.
Many who do choose to leave their content to the experts have commented on how beneficial it can be to have someone impartial cast an eye over your site. Often a fresh perspective helps to make your site more appealing to a wider audience.

But with so many people offering their services, who do you pick to get the best results?

Who should I choose to outsource my content with?

When you’ve made the decision to leave your content requirements in the capable hands of the specialists, the next step is finding the right outlet.
You have two main choices over how to handle your copywriting needs:

• Freelance writers – Once you have established a strong collection of writers, this system can work really well. However, whilst it is possible to find good writers at good prices, this takes time, which is surely the very reason you chose to outsource in the first place.

• Your SEO agency- If the company providing your SEO services have an in-house copywriting department, you’d be well advised to take advantage of this. Often extremely experienced in writing for a wide range of industries and capable of providing a relatively quick service, you may also have the opportunity to see what work they have carried out for previous clients by visiting their sites.

How do I get the most from my outsourced copy?

There are a number of ways you can help your chosen company craft the perfect copy for your site.

• Provide clear instructions. While it can be advisable to leave the creativity to those in the know, if you have certain information you want included in your copy, unless you tell your writers this, chances are it won’t be there! Explaining what you do (and don’t) want included in your text, and what angle you wish to focus on, saves both parties time and will see you enjoy a better outcome.

• Don’t be afraid to offer feedback. When you’re received the first draft of your content, if there are certain elements missing or you feel a few lines could be tweaked to benefit the overall piece, explain this to your firm.

Kerry Sheahan

Kerry Sheahan

Kerry creates a variety of website copy, press releases and articles for both clients and in-house purposes on a regular basis and shares her tips and advice on drafting content for a range of purposes.