Posted by: Ben Austin

Posted on: September 30, 2012 4:06 pm

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Google has recently announced the changes regarding their Google Product Search will be transitioning to a fully commercial model that focuses on the product listing ads. This model created by Google is now known as Google Shopping. According to Google, Google Shopping is going to be released this October. So what is basically going to happen with Google Shopping? The Product Listing Ads is going to highlight different products that merchants are going to sell online. Using Google’s search function if a user would locate a specific product and such product was included by the merchant via Google Shopping it is most likely that the product is going to be displayed or shown.

Why Enter Into Google Shopping?

Google Search is being utilised by millions of users worldwide, they have been the constant top search engine for several years now having around seventy percent of the total share worldwide. This is why having your website or products shown in the Google search engine’s top page will definitely make your product or website visible to lots of people searching online. According to Google, Google Shopping is going to make your products available for listing and be shown via their search engine functioning similarly with Adwords.
Google Shopping was just launched recently and having first dibs on the product listing would increase your chances of having your products be seen by a lot of people who utilises Google search. Once an interested buyer searches for a product and such keyword matches or is relevant with your product listing then Google will display your product photo, details as well as the price, this feature makes it easy for the buyer to locate a product that he or she is looking for and for the seller to increase his or her ROI since it will be visible to a lot of people.
Although the functionality of Google Shopping is fairly new it is under the Adwords feature from Google, therefore its functionality may have similarities. This means that proper management of your Products Listing is also imperative in order to make sure that you are targeting the right keyword and you are spending your budget for product listings wisely. This is why it is recommended that for first time advertisers and even those that have already tried using Adwords to let an experienced Pay-Per-Click Management Company to conduct Google Shopping Management on your accounts. It would be best to place your advertising spending in the hands of able companies rather than spending a fortune without getting any revenue in return.

 

Posted by: Ben Austin

Posted on: September 29, 2012 3:33 pm

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With Google’s changing algorithm and its constant release of updates for Panda and Penguin algorithms it has been noticed by SEO Companies that these are indications that Google’s previous project, the Agent Rank is now ripe to be implemented. Agent ranking or which is now called the Authority Ranking is a process that recognises the authority or the reputation of the content creator and utilises it to influence search engine rankings. How does the search engine determine the authority of the content creator? This is by grading the verified content of the author and by that “grade” reputation of the same author is determined. The author rank focuses on the reputation of the author based on the contents that he or she has written.

Preparing for the incorporation of the Author Rank in Google’s algorithm will give you the edge as indications are already showing that Author Ranking is about to be integrated by Google in their search engine algorithm. So how does one prepare for the Author Ranking?

These are some information on what may possibly be the signals for increasing Authority Rank

1. Your Average Page Rank – Authority ranking will not replace page ranking, rather it will compliment it, and therefore you should keep a high average page rank in order to increase your authority as the author for your website. Of course this interaction between the authority rank and page rank is not a one way street instead their action is two-way, complimenting each other.

2. Social Media Interaction through Google Plus – of course for Google, the use of Google plus in terms of social media marketing and promotion of the website is very important. You can integrate your Google Plus profile page with your website in order show your audience your social media engagement. However, it is not enough that you have a social media page integrated with your website it is also very important that you actually post, reply, comment or share your blog posts to your followers to encourage more discussions within the social media network.

3. Number of Shares and +1’s – Google’s +1 is similar to Facebook’s like, it has been noticed that every time a significant number of plus one’s or shares via Google plus is met. These two social sharing buttons from Google is definitely one of the factors which may affect your authority Ranking

Conclusion

Of course there are a lot of other ways on how you are able to discern which signals you may have to focus on in you want to increase your authority ranking. There may be other ways on how to increase authority ranking and these of course would be revealed in due time.

Keywords are essential part of any search engine optimisation campaign. The writing of your article and the building of your links depends on the keywords that you would like to target. This is why it is important that you target the right keywords. How do you target the right keywords you say? Well you have to do actual keyword research where you compare the different keywords according to the number of traffic through the number of search usage and the competition difficulty based on how many websites and web pages utilises the same keyword.

To conduct proper keyword research processes for your search engine optimisation needs you have to have a keyword research tool that will give you accurate results on what you want. There are of course some keyword research tools that are sold in the market however many would prefer to have a free keyword research tool just like the one provided by Google, the Adwords Keyword Tool.  Unfortunately, Google’s keyword tool is not one hundred percent accurate and it might cause problems in your SEO campaigns later on once you discover the inaccuracy of the data you got. If you have an adwords account and have utilised adwords before you might have in your possession a very valuable keyword tool which is the search query data.

The search query data is a lot more accurate tool for keyword research because it provides the following:

1. True Performance Data – since this is from your Adwords campaign for your own website, the search query data will contain actual website outcomes, there is no estimate and no guessing only true data.

2. Targeted Data – the search query data is unique to your website it does not come from any other source or does it track any other website except yours. So the data gathered or contained within the search query data if only for your site and your competitor could not even access it.

3. Actual CPC Data – again since this is focused on an actual Adwords campaign the cost per click data is not an estimate unlike those that are presented in Google’s Keyword Research Tool. With the true value of your cost per click data you will be able to put an actual value on your SEO campaign and how much should you put into the said campaign.

Conclusion

This method of course is applicable if you have already worked with Adwords for your website, if you haven’t this is something which you should try in order not only to conduct  a PPC campaign for your site but also gather relevant and useful data for your future SEO campaigns.

Posted by: Ben Austin

Posted on: September 27, 2012 3:47 pm

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It would seem that Google have been updating their search engine algorithm on a monthly basis, staying true to their commitment to improve on their search engine algorithm. Of course every SEO Company knows that search engines are updating their search engine algorithm on a regular basis and most often than not the algorithm updates could have an effect on a websites’ Ranking. When Google released their Panda and Penguin updates a lot of websites were affected so much that it did not only hit their rankings but also it greatly affected their return of investment. Because of transparency search engines always inform the public regarding their algorithm updates through blogs or even through tweets. Once algorithm updates are released and rankings have already been hit many SEO Consultants are actually on a panic mode that they lose focus, worrying instead of looking for solution.

Instead of fretting over something that you cannot change you have to start creating strategies that will help you control the damage done to your ranking by the change or update of the search engine algorithm or to at least give you a good start in recovering from the damage done. You can use the following tips in order for you to recover from the algorithm update just in case your site has gone down in terms of the search engine ranking.

1. Check Your Webmaster Tools – both Google and Bing has its own webmaster tools, this is where you can check the status of your website with regards to the search engine. Webmaster tools usually sends notifications to its users whenever there are warnings or alerts concerning the website, violations or causes of suspensions are also seen through the webmaster tools, so if you haven’t connected your site to Google or Bing Webmaster Tools it is time for you to do it.

2. Read and Understand the Algorithm Update – as what was said above the search engine algorithm updates are always published by the search engines for the public or those interested persons to know. Explanations are given in Google and Bing’s blogs and from such explanation try to understand the goal of each update this way you can have an idea on what might have caused your site to be de-ranked and what maybe the best practices that you can do in order to recover from such damage done by the algorithm update.

3. Review Your Analytics – the analytics is one of the most powerful search engine optimisation tool, this is because it allows you to track the number of visitor in your website as well as the demographics of your visitors. This way you will be able to understand your audience, and in relation to an algorithm update you will be able to easily see if your traffic has gone up or down significantly. Further, you will be able to see which keywords are affected, this way you will be able to create an SEO plan that will help you recover from and algorithm update.

These simple steps that you should be doing will definitely help you recover and not fret about any algorithm changes or updates.

Posted by: Evaldas Balcius

Posted on: September 26, 2012 8:45 am

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Google Adwords automated rules is the feature which allows you to make automated changes on you Adwords account based on criteria you specify. You can specify these rules  for campaign, ad group and keyword level:

  • Changing daily budget;
  • Pause / Enable Campaigns;
  • Pause Keywords;
  • Change Max CPC;
  • Raise Bids To First Page Bids;
  • Pause/Enable Ads;
  • Pause/Enable Ad Groups;
  • Change Ad Group default max.
  • (Full list of  all available rules can be found here)

How to start

1. Select the campaigns, ad groups or keywords you want to create automated rules.

2. Then click on the button named as “Automate” and select the rule you want to create.

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3. Then you will see a window with a various settings for new rule creation. Settings will vary on the rule you selected. (Please note that the image provided below is only the example for the rule which will change daily budget)

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You have to make sure that you click on the “Preview Results” before you save.

It is important thing to review automated rules logs periodically and monitor what automated changes has been made for your account.

Posted by: Ben Austin

Posted on: September 23, 2012 2:55 pm

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The internet especially the world of search engine optimisation was again slightly shocked by what the signals Google are showing in terms of their algorithm change among with their other changes. The signal points to the use of Author Rank in order to evaluate the importance or search rank of specific websites according to the keywords to which they are going to be indexed. This concept is fairly new however it is clear that Google has already taken initial steps in order to prepare the launching of Author Ranking. Since the news already came out many SEO companies have begun to prepare their websites to be Author Rank proof in order to avoid being hit by yet again another algorithm change.

What is Author Rank

Author Rank is applied to the website where content is rich and is provided regularly to in the website. To put it simply an author rank was developed in order to use the online reputation of the content developer with that of the ranking of the website or the page as a whole through the search engine results page. In order to get the identity of the content developers for the website Google has come up with the idea of using the data from the content developer’s G+ account, through the property known as authorship.

Survival Guide to Author Rank

It is understandable that Author Ranking is fairly new as a concept in the field of SEO, however the importance of knowing what Author Rank is, would be the first step into transforming your website into a highly recognisable site. So the following are some of the characteristics of Author Rank in order for everybody to understand what is happening when an SEO company would conduct Author Rank Campaigns.

1. Author Rank is the Basis of Page Rank – although author rank would determine the authority of a website through its content, it will not replace the already existing Page Rank System. Instead the Author Rank will boost the page rank of the website since it will be the foundation of the Page Ranking algorithm of the search engines. Author Rank is not the replacement for Page Rank rather the former will make the latter a lot more accurate in what they do.

2. Focused on Identifying Content Developer – the purpose of Author Rank is for Google to make a connection between the article or blog posts with the author behind. The validity of the identity of the content author and its association with the content is what author rank is all about.

3. Author Rank Varies By Topic – unlike for search engine rankings and page rankings, the author rank treats every page or post in your website individually. Therefore, an author rank from one of your page may be different from the other.

4. It Does Not Depend on Queries – unlike for query-dependent characteristics where the results for the SERP are highly dependent on the relevance of the queries done via website to access your own site.

Conclusion

Many SEO companies have started to plan their author rank campaign, if there is one thing that makes author rank campaigns to be different from SEO is that the latter relies heavily in the social media aspect of the website first by the accuracy of the social media profile, number of posts, shares and in the case of Google the number of +1’s.

Many have tried search engine optimisation and yes many have failed and a few became successful after picking themselves up from that failure. Many fail in doing SEO because of several reasons but mainly because of lack of knowledge regarding the niche that they are trying to optimise. One thing that should be clear is that SEO does not have any set standards. Every niche has its own unique approach thus every website’s search engine optimisation campaigns are different. One problem of course is on how a starting SEO company does or consultant would know the processes or specific campaign to follow which would be effective for their specific niche? Having a strong foundation in every SEO campaign is imperative to ensure that the desired rankings will be met and such would stay firm in that desired ranking or range of rankings.

How to Start SEO Right

SEO starts not with link building or content development, the two cornerstones of search engine optimisation. Instead your research must start with research. Researching would greatly help you in your SEO campaign, why? Because by doing research you will be able to gather significant data about your niche and your website. There are two types of research which you can conduct before drawing up your plans in your SEO campaign.

Right Keyword Means Great Traffic

Before starting on any SEO campaign you should know which keyword would give your website the maximum traffic, of course you know that traffic is what gives your site’s ROI. Target the wrong keyword and you will just be wasting your entire SEO  campaign, get it right and you will be able to reap the benefits. There are several keyword research tools that are made available for you to use, where such tools would give you data on keyword difficulty and the monthly estimate of traffic that uses such keywords. Thus allowing you to determine which data would best fit your campaign.

Know Thy Competition

Second type of research that you should be conducting is through competition research. Knowing your competition does not mean just looking at their website, you should know how they have conducted their SEO campaign to give you a fair idea on how to go about with yours. By researching your competitors’ website and SEO Campaign strategies you will be able to know and improve on existing SEO campaigns focused on your niche. Researching your competitor can be done by scrutinising their websites’ pages through the sitemap, in addition to that you can research by using an application that can extract data from websites and determine the keywords or the websites that linked to their site.

Conclusion

Yes, content development and link building are the cornerstones of search engine optimisation but they are only effective in your campaign if you know what keyword or keywords would form the base of both your content development and link building campaigns. Conducting a good research would mean that you will be able to gather significant data that would help you in properly planning out your SEO campaign.

Posted by: Evaldas Balcius

Posted on: September 19, 2012 8:45 am

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Lest say there is a telecom’s which sells line rental, broadband and other telecom services on their website (www.example.com). They are using the checkout engine which is hosted on a different top level domain name (www.example1.com). Currently there is Google Analytics script placed on www.example.com website, but there is no Google Analytics script on www.checkout.com. So, it means that there is no any Google Analytics data of www.example1.com reported. This tutorial will show you how to use Google Analytics code across top-level domain names with an ability to share the same cookies and session’s data.

www.example.com Google Analytics Configuration

1. Make sure that you are using the Asynchronous syntax Google Analytics script and the script is placed in every page between the <head></head> tags.

2. Modify the Google Analytics code by adding two lines of code:  _gaq.push(['_setAllowLinker', true]); and   _gaq.push(['_setDomainName', 'example.com']);

<script type=”text/javascript”>// <![CDATA[
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1111111-1']);
   _gaq.push(['_setAllowLinker', true]);
   _gaq.push(['_setDomainName', 'example.com']);
  _gaq.push(['_trackPageview']);
  (function() {
    var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
    ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
  })();
// ]]></script>

3. Add the onclick attribute on every single link which points to the site you want to use cross tracking (www.example1.com)

<a href=https://secure-server-connection.co.uk/directsave/register_home.php onclick=”_gaq.push(['_link', 'www.example1.com']); return false;” >SIGN UP</a></span>

www.example1.com Google Analytics Configuration

1. Upload a Google Analytics script to every page you want to track. (Make sure that you are using the same property id as on the original site.)

<script type=”text/javascript”>// <![CDATA[
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1111111-1']);
   _gaq.push(['_setAllowLinker', true]);
   _gaq.push(['_setDomainName', 'example1.com']);
  _gaq.push(['_trackPageview']);
  (function() {
    var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
    ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
  })();
// ]]></script>

Reputation is both earned and given. It is earned in the sense that you can shape your reputation based on what you are doing in the eyes of the public. It is also given in the sense that your reputation can be molded based on what other people sees on you and says about you. In laymen’s terms, reputation is shaped through public opinion, and constantly evolves as you progress through life. The more popular you get, the more your reputation gets vulnerable against attacks, hence, the more you need protection.

One of the best examples of environment where reputation is easily manipulated and altered is the field of online marketing. With anyone can access the internet and can post anonymously in the webpages, online marketers really face great threat to their reputation. Basically, there are two ways why your reputation as an online marketer can be damaged. It is either your clients speak their own sentiments about your products or services and express their dissatisfactions or your tough competitors resort on black propaganda to ruin your name in the public.  And if you simply let these attacks on your reputation pass through, you might end losing everything about your business.

 The Purpose of Online Reputation Management

Answering online reputation attacks is online reputation management. Whether you are a small-scale businessman, or a big-time politician, a business guru, or a celebrity; the call to protect your reputation increases as you make yourself a public figure. Basically, managing your online reputation entails a lot to consider. One is thorough planning of what to do which includes the knowledge on the real issues, the involved parties, and the content. The real challenge in managing your online reputation happens when the damage has already been done in a wide scale. This needs you to implement an effective reputation management strategy that can counterattack the negative things being said about you or your company, products, or services without hyping the small details. One best way is to utilise the potentials of press releases to repair particular damages on your reputation.  However, the press releases can be of no use when no one is able to read them. That is why, they must be search engine optimised so to secure the top spots of the result pages of the search engines.

Today, the most widely used media among detractors are blogs. Here, they can freely express their opinions and sentiments about a particular name or brand no matter true or not without having held accountable. That is why as part of your online reputation management campaign, you can neutralise the attacks against your reputation through posting on that particular blog page and strengthen your post by linking it either to your own site or to your published press releases designed to uplift your name.

 

Nevertheless, the best way to manage your online reputation is by preventing somebody to cause negative issues about your name, products or services. This can be done by having a well-developed content in your site, providing opportunities for effective content distribution, and ensuring active participations in every discussion online relevant to you.

Posted by: Ben Austin

Posted on: September 17, 2012 8:17 am

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Online marketing is being able to market your products and services by reaching out to your target clients the most effective and efficient way possible. One way for you to be a successful internet marketer is through crafting an effective e-mail marketing campaign. To do this, below are some tips that can help you sell out your products without turning off your clients.

 

Just like every endeavor, the first thing you need to consider is goal setting. This means that you should define your objectives first in relation to why you are implementing such campaign like e-mail marketing. By weaving clearly your goals and objectives, it would be easy for you to course through your campaign without getting you off-track.

 Goal Defined Now What?

After defining your aim, comes next is the implementation of what has been set. But before that, you should also come up with an effective call to action text where your recipient is readily directed on what they are to do in response to your message. Have your call to action text as clear, convincing, and motivating as you want to ensure that your message gets a positive response and will not end up trashed.

 

Other than developing a great call to action feature, it is also best to make your message more personalised to make your readers or recipients feel the connection between you and them. Having a personalised message can also give your readers the impression that you really put effort in what you do. This reduces the tendency for your message to be treated as spam.

 

Furthermore, in composing your message, you have to start in making a subject line that captures the interest of your readers. Take note that it is the subject line that is seen first by your recipients. By developing a catchy subject line, there’s a greater probability for your recipients to open your message and read its content. So true to say, even at this point, you have to make a lasting positive impression on your readers by having a subject line that is well thought of.

 

Furthermore, in the content of your message, you have to inform your readers the time they have subscribed to your e-mail list. This is to give them a view as to why they get this particular message of yours.  Informing your readers the time they opted into your subscription list can make them think that the message is rightfully for them.

 Being Courteous

For courtesy sake, you have to provide a link where your readers can opt to unsubscribe from your list. This is to make them feel that they have the freedom to cut their connections to you.  It is really better to make your recipients feel they are not obliged to be on your list.
Lastly, just like every marketing message, you have to keep your e-mail content as concise, and engaging as possible. You have to remember that not all your readers have the time to read everything on your e-mail. So, instead of wasting your time and effort on writing lengthy e-mails, you can rather craft them concisely and straightforwardly. This is also to avoid getting your recipients turned off.

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