Well this is not exactly your official animal battle, this pertains to what Google Panda is as compared with that of Google Penguin. Both Panda and Penguin are Google’s name for the different algorithm updates. Many SEO companies and SEO consultants have been fixated in monitoring the effects of Google Panda and Google Penguin as well as the different algorithm updates because of the dynamism of such algorithm update. Dynamism here pertains to the ever changing validity of an SEO strategy from another. To put it in perspective it means that an SEO strategy like that of a specific link building strategy may be acceptable by the search engines today but is shunned or frowned upon tomorrow. Due to the different abuses and desire to manipulate the search engines the algorithms are constantly improved to combat such.

What is Google Panda?

So we come now to the question on what is Google Panda? We have actually discussed this topic in our previous posts however in order to refresh our memories we will be discussing the overview of Google panda. Google Panda, was developed in order to combat abuses and manipulations done by those who wants to rank their site in Google through the use of content. The Following are the different content abuses or signals for Google to flag your site to be in violation of Google Panda:

1. Copied Content – Google is able to determine whether your content is copied or not, some SEO companies say that around 40% of content copied would signal the alarms for Google in order to ban or de-rank your website.

2. Content is Thin – this means that your website only contains around less than two hundred fifty words or the content does not give off any substantial information about the topic. You must understand that the goal of every search engine is to give out the best relevant results so if such content is not informative and does not give enough information about the topic at hand then it is nothing but a spam content.

What is Google Penguin?

On the other hand Google Penguin is focused more on the link building strategies being considered as web spam, the following are what Google Penguin is trying to combat:

1. Cloaked links – these are the different keywords that were turned into links but were designed in order to make such link non-apparent. This means that the link is hidden from plain sight, this is why it is important to make your links apparent.

2. Inclusion of Keyword Outside the Article – there are some websites that utilises several keywords and are linked to specific websites but are not part of the article itself, these bunch of keywords would be considered by Google as signals for spam.

3. Using Thin Content for Link Building – recently Google has de-ranked and de-indexed websites that allows posting of poor quality content for link building purposes one of which is the popular BMR. Google has gotten smart in identifying such manipulation of search engine ranking.

Conclusion

Google Panda and Google Penguin are two algorithms implemented by Google that compliments each other. Google has developed an algorithm that will monitor abuses or manipulations in the two cornerstones of SEO these are content and links.

Posted by: Evaldas Balcius

Posted on: May 30, 2012 3:52 pm

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Last week Google introduced the “Auction Insights” report. This report will help you to understand what your competitors are doing with their bidding strategies and using this data you will be able to to optimise your ppc campaigns to the maximum performance.

“Auction Insights” report will enable you to compare the performance of your keyword with a list of competitors who entered the same auction.You will be able to see:

  • How often your ads overlap with your competitors ads;
  • How often your ads appeared in higher position;
  • How often your ads appeared in the top of the page;

This particular Google Adwords report is generated only in keyword level and report the competitors columns of data as follows:

  • Display URL Domain;
  • Impression share;
  • Average position;
  • Overlap rate;
  • Position above rate;
  • Top Of page rate.

Your keyword has to reach a minimum threshold of activity to start appearing in those reports.

To start using this report you have to select a specific keyword, then  click on “Keyword Details” -> “Auction Insights (Single Keyword Only)”

 

 

Many have been affected when the Google Panda was implemented by the search engine giant. It is no wonder that when Google announced that they will again incorporate a new algorithm to their existing one they many SEO companies and SEO consultants have again been saying “the sky is falling!”. This reaction is brought about by the fact that Google Panda did a lot of damage to the rankings of around 12 percent of websites including those websites that are known to have well established rankings and brand names. The Google panda created a lot of problems as well as loss in revenue for those affected websites. This is why when Google announced another algorithm update dubbed as Penguin a lot SEO companies and SEO consultants waited for its effects and have done several measures to prevent damage to their rankings.

What Did the Penguin Do?

The Google penguin attacked website which utilised different web spam techniques, and upon its implementation there were about 3.1 percent of the total websites worldwide that were affected which means that their rank went down while others got suspended. Penguin specifically targets the different websites using different web spam methods. Those backlinking schemes that are regarded as being used to manipulate the search engine results page ranking.

When Was the Update?

Google, through Matt Cutts announced via Twitter made their announcement that Google penguin was updated to Google Penguin 1.1. This made Google dispel any allegations that Google penguin has had several updates. Rather the update was done last May 25, 2012.

Why Did SEO Companies Assume Several Penguin Updates?

The question now is that why several SEO companies and SEO consultants would have announced that there were several penguin updates? This is because of the fact that there were constant changes in rankings throughout the week after the implementation of the Google Penguin. According to Google these changes are not brought about by several updates but rather this is caused by the gradual effect of Google Penguin.

Conclusion

Google Panda is focused on targeting poor contents while the penguin is targeting web spam techniques whatever the reasons are SEO companies and SEO consultants must always take into consideration quality over quantity and not be mindful on how to manipulate rankings when implementing your search engine optimisation campaigns.

 

From time to time there are some clients approaching us and asking if we could develop their website. Of course this is not a problem however sometimes we encounter clients who would express his or her disappointment with having a website, although all the specifications were followed there are some who would still express their disappointment not because of the web design or web development done but because of the fact that after their site has been set up there is little or no significant income that are coming from their website. The complaints are rooted on the fact that traffic is not coming in to their website thus no visitors and no return of investment.

Do You Need SEO?

This is when we explain that having a website is not enough; you should have a system in place where you could direct traffic to your website. There are several ways on how you could increase traffic to your website among these is search engine optimisation.

What is Search Engine Optimisation?

The basic idea of search engine optimisation is that it is to optimise a website using a keyword that will be used in order for the site to be indexed and ranked by the search engine. So why is it necessary to conduct an SEO campaign? This is because of the fact that majority of internet users are searching information via the different search engines, this means millions of people using the search engine worldwide. If your website is ranked in the first page of the search engine results page it is more likely that you will be getting a certain percentage of that traffic into your website where traffic would also mean revenue for your website.

Do I Really Need SEO?

So to go back to the question do you need SEO? Definitely, since search engine optimisation is the process that will come after web design. Picture this, after you build an establishment for your business you will need to make your business known to the public through advertisement. The principle is the same with search engine optimisation and other online marketing techniques.

Conclusion

Search engine optimisation is definitely a requirement if you want to drive traffic and revenue to your website. However, you have to understand that SEO involves so many techniques and such process is so dynamic since the different search engine algorithms are constantly being changed and updated. There are processes involved such as content development, link building among others. If you do not have the time to learn SEO then you have to acquire the services of a reliable SEO company or SEO consultant.

Posted by: Ben Austin

Posted on: May 25, 2012 3:37 pm

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The internet is a dynamic domain, a lot of SEO companies and SEO consultants know that there are changes happening in the world of search, one example of such change are the constant algorithm update by the different search engine companies. These constant updates are geared towards improving the search engine results page it is because of this that search engine optimisation strategies must also change or adapt to the changing algorithm. However, it is not only the algorithm that is being constantly upgraded, there are other internet technologies that are also being improved, like the improvements done on a web browser, you might have already noticed that there are several updates made available for your web browser several versions have already overwritten the previous or original installed version. In order to conform with the changing times, the W3C also have incorporated its own change specifically in the lingua franca of the internet, the Hypertext Markup Language. The new version of HTML is now in version 5, from its simple beginnings HTML evolved to be the standard language for the web and this language has gone several changes or updates already and now it is in version 5. Tying up all these changes the question is can HTML 5 have an effect in search engine optimisation?

The Possible Effects of HTML5 with SEO

Of course many SEO companies and SEO consultants would like to know if there would be effects in terms of ranking if HTML 5 is used. The answer is yes and these are the following:

1. HTML 5 has its own Flash-like animation capabilities without actually using Flash, which means that the animations embedded using HTML5 will be crawlable by the search engine spiders unlike when a website is built entirely out of Flash.

2. HTML 5 was designed with mobile devices in mind, thus HTML5 makes it’s the language of choice when developing websites for all platforms which means that if you are trying to capture both your desktop and mobile audience HTML 5 is the way to go.

3. Content category is easily identified using the article and section element, now you can highlight your article in every page which makes it easier for web crawlers navigate through your website and making it easier for search engine spiders to gather data about your website, provided proper link building and content development is applied.

4. Search engines can easily identify your footer and header because of the fact that HTML5 resembles PHP like codes which means that footer and header could be properly defined.

5. Highlight your navigation by using the nav element. The nav element makes your navigation bar or collection of links to be easily seen by the search engine spiders, thus if the navigation bars are easily seen by the search engine spiders can easily navigate your site.

6. The structure of HTML 5 is similar to XML thus the website created through HTML5 is SEO friendly.

Conclusion

Since HTML 5 is going to be geared as the standard language of choice for website development it follows that search engine algorithms will also put emphasis on the SEO-friendly features of the Hyperlink Markup Language version 5.

 

Posted by: Peter Andrease

Posted on: May 25, 2012 2:17 pm

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Open Flash and on Layer 1 create or insert your desired image. Now right click on Layer 1 and select ‘Insert Layer’. Right click on the new layer and select Mask. This will now lock both the layers to show the mask effect, simply click on both the padlock icons in the layer to unlock them again.

You can now add the object you want to mask or show on the area of your image. For instance, if you have a square on Layer 1 and add a circle object above the square on the mask layer then you will see the circle shape over the square image.

The object you use for the mat needs to be a shape or broken apart object, imported images or movies for instance cannot become masks.

If you want to create a more exact mask, then use the Pen Tool to select around an object or create a new shape. You can even open Illustrator and create a shape there then simply drag or copy and paste into your scene.

Once you have your mask created you can now animate it the way you like. So for instance, if I wanted the circle to move across my square I would go to say Frame 25 and select Insert Frame on both layers. Now on my Mask Layer, at Frame 25, right click and select ‘Insert Keyframe’, now select anywhere within frame 0 – 25 and select ‘Create Motion Tween’.

Now simply select Frame 1 and ensure the circle is on the far left of the page, then go to Frame 25 and ensure the circle is on the far right of the page and test your movie.

Posted by: Ben Austin

Posted on: May 24, 2012 3:16 pm

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So the case between Google and Oracle has reached its culmination. For several months a lot of SEO Companies and SEO consultants as well as other interested companies and personalities have been following Google’s case with Oracle and the case has finally reached it end as the jury handed down their verdict in the said case. For those who have not been following the case between these two Silicon Valley giants the question that you might be asking is what is the case all about?

How The Case of Google Began?

As you all know Google has developed the Android operating system for mobile applications and have been developing its upgrades since then. In 2010 Sun Microsystems, the developers of Java, was acquired by Oracle in a $7.3 Billion deal. Since Google was building their Android system around Java, Oracle accused the search engine giant that they are infringing or violating the terms and conditions in the copyrighted and patented Java programming language. For the copyright allegations Oracle accused Google on infringing the API of Java and in its second phase Oracle accused Google on violating the Java patents.

What is the Decision?

On the first phase of the complaint by Oracle, the jury found that Google is guilty of infringing nine lines in the Java Code and the penalty set to that infringement is payment of about $150,000. On the second allegation regarding the violation of Android in the Java patents the jury found Google, not guilty and that no violation was made by Google.

What Happens Next?

In a press conference by Google they stated that this is not just a victory for Google but for the entire ecosystem of Android. With regards to Oracle it is still unclear whether or not they would be filing an appeal. For Google it doesn’t end there because the search engine giant has filed for a mistrial regarding the jury’s ruling on the API, in their argument Google contends that there is no infringement done if the fair use question is left unanswered.

Conclusion on Google’s Win over Oracle

This is indeed a victory for Google however there are several more questions that should be answered, whether or not Google will be granted in their petition for a mistrial and whether Oracle will appeal the decision of the jury. Whatever happens, for now Google has won this round but Oracle still has some options left. One thing is for sure Google is not only the target for search engine optimisation but also for mobile applications.

Posted by: Kerry Sheahan

Posted on: May 24, 2012 3:09 pm

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It is becoming increasingly clear that social media marketing is a popular and beneficial way to attract more interest to your firm. With so much hype surrounding social networking as a promotional tool, the question is not so much is it effective, but which platform is right for your business?
There are a number of social mediums out there suitable for creating awareness of your brand, and each one has different advantages in spreading your name on the web.

• Twitter is arguably the fastest growing and most popular social networking site, allowing messages to be sent out to thousands of viewers at once. It is probably the fastest way of acquiring a high number of followers in a short space of time making it suitable for any business looking get their name heard by as many people as possible. It is not however, the best option for providing your consumer base with more information about your services, as each post is restricted to a maximum of 140 characters.

• Facebook is a more effective way of educating users about your services, allowing users to include more text within each post. This also encourages more trust within your online community, and carefully timed posts can spark interesting discussions within your consumer base. It is worth noting however, that it is not as easy to acquire a large number of followers as with Twitter.

• Google Plus manages to combine the best points of both the above. Allowing you to post longer updates, users get more of a feel for your brand. It is also possible to be more selective when posting updates. By grouping friends into “circles”, updates can be targeted towards the most relevant section of your target audience.

• Pinterest is a great option for anyone looking to promote their eCommerce site. Offering a pin-board style photo sharing site, media marketers can display pictures of their products for their users to browse. This approach is especially effective for online clothing retailers.

• Linkedin is used mainly for professional networking, which is why, depending on the industry field, it is often deemed more effective and relevant for businesses trying to promote their services online.

Before you select your final choices of social media networks however, it is definitely worth conducting your own research into each site’s user demographics. For example, users of Pinterest are pre-dominantly female, so if your target audience is 30-40 year old males, it might be worthwhile searching elsewhere. Be sure to check how often these users are logging into their social media sites and the way they use them too.

Posted by: Peter Andrease

Posted on: May 24, 2012 1:50 pm

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There are 3 ways of showing fonts on your website. Javascript, css and cufon, all have their advantages and disadvantages. I’m going to write off cufon straightaway as it uses flash which has the lowest support out of all three. Flash is unsupported on both iphone and ipad – I’d avoid it.

CSS

The quickest and easiest way I think is to use google web fonts, it’s not the best but it is free. At the moment there are over 500 font families on there and 90% of them aren’t great. So you’re going to have to do a lot of sifting through to find the right font. Here’s 10 I like….

  • Open sans
  • Josefin sans
  • Abril fatface
  • Dosis
  • Pt sans
  • Droid
  • Arvo
  • Gravitas
  • Jura
  • Yanone Kaffeesatz

You’ll have to watch out for what they look like especially if you’re going to use it in body text, I would recommend only using them as display and captions for some of them.

Okay another css font resource is font-squirrel. You’ll find some good fonts on here too, font-squirrel also has a generator on the site. So you can upload the font and get all the type that you need to work across browser, they even give you the html and css and even the cufon file (if you’re really want it). If you’re generating your own font be careful what you use because even if you’ve brought the font doesn’t mean you can go spreading it around the net, once it’s there and there’s a link to it anyone can download it.

Another one worth checking out is “The league of moveable type”.

JavaScript

JavaScript is a nice way off using fonts on your site too. I find the give a much cleaner look rather than the sharp edges you get with css fonts on some browsers. The only problem I find is that you get the default font load up before you see the javascript loaded font – the font-size could be wildly different and could cause the site to look bad before the javascript loads. Saying that there are work arounds for this and the speed of most peoples internet these days I don’t think it’s a problem. Two really nice font resources are Typekit recently acquired by adobe and Fontdeck. They both cost a various amount but there are free versions. I found that with Typekit you get an allowance of 2 fonts for 1 site plus a typekit badge in the bottom corner of the screen. The pricing structure is slightly different for both resources but both rely on amount of view per month.

I find the fontdeck site much nicer to use but both have really high-quality fonts like Din, Adelle, Futura, Freight Sans, Proxima Nova.

Both are CSS and JavaScript fonts are really easy to implement and both should be in a web designer’s toolkit.

Posted by: Evaldas Balcius

Posted on: May 23, 2012 4:45 pm

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If you are using Google Adwords quite often you may notice that there is a new tab named as “Display Network”. Do not worry it is not a new functionality of Google Adwords it is just an easier way to access and create campaigns for display network in one place.

There are 4 Display Network Targeting Tools available:

  • Display Keywords;
  • Placements;
  • Topics;
  • Interest & Remarketing.

All of those tools can be used in conjunction with every display targeting tool enabling to create highly targeted display campaigns. Just in a few clicks you can create a display campaign targeting relevant pages based on multiple targeting settings like  keywords themes, specific placements, a group of specific subject sites, interests and remarketing lists.

Display Keywords

Select a “Display Keywords” tab and click on the “Change Display Targeting” button to start adding display keywords in your campaign.

You just have to add few relevant keywords in the text field and then can get more keyword ideas by clicking on the “Find Related Keywords”. It is highly recommended to use 5-20 keywords in every contextual targeted campaign.

Placements

To start adding specific placements just click on the “Placements” tab and click on “Change Display Targeting”. You can search for placements by adding keywords or specific placements. Select specific placements you like and add those ones to the list.

Topics

To start adding specific subject sites just click on the “Topics” tab and click on “Change Display Targeting”.

Select topics you like, by searching for word, phrase or website. You can add as many topics as you want.

Interests & Remarketing

With this targeting tool you can actually pick the categories that users might be interested, or use your remarketing or custom combination lists.

Display Keywords

 

 

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