Posted by: Ben Austin
Posted on: March 30, 2012 10:30 pm
From time to time we are supposed to be reminded in on what search engine optimisation is, this is because of the fact that search engine optimisation is not similar to any other type of business endeavor or any type of marketing venture since it does not deliver any tangible result. To clarify, SEO results are intangible since the increase in ROI and increase in potential clients are only known through statistics and analytic results. This is the reason why there are a lot of clients of SEO that are thinking twice on their investment in SEO. Along with the doubts in SEO is where the different myths also would arise. Adding myths to the doubts on search engine optimisation brings about misconceptions that would be detrimental to any SEO or online marketing campaigns. It is thus very important for us to know the different Myths on SEO and these are as follows:
1. Quantity of Backlinks is Important – many of those so-called skilled in SEO have been indicating time and again that SEO is just about the total number of backlinks to your website. This may be true several months or years ago however this reality has turned into a myth due to the different updates on the algorithm of Google. The updates on the Google algorithm have focused on the quality of links rather than the quantity. In recent months we saw the de-ranking of websites due to unscrupulous linking methods.
2. Quantity of Content – due to the fact that content distribution is one way of getting backlinks many SEO companies or SEO consultants believe that a content can be redistributed by first spinning it and uploading it to blog networks. However, recent algorithm change affected those online companies who resort in the poor spinning of articles and uploading such in the different private blog networks, such websites that utilised this method have been de-ranked and de-indexed by Google.
There are more SEO myths however, these two are the recent changes or addition to the myths which is brought about by the change in search engine algorithm. We have to remember that the only constant thing in SEO is change.
Posted by: Ben Austin
Posted on: March 29, 2012 2:10 pm
One of the most important aspects of search engine optimisation is on keyword research. Keywords are the driving force of your SEO campaign because every SEO campaign starts with knowing the right keywords which you will be targeting for your campaign.
Why is it Important to know the right keywords?
Knowing the right keywords to use as target for your SEO campaign will give your website a wider range of exposure. There are times when SEO companies or SEO consultants were able to increase the ranking of a website for particular sets of keywords however their traffic did not have any significant increase. This is because of the fact that the keywords that were used for such SEO Campaign does not yield a significant amount of traffic. Keywords have variable amount of traffic that it can direct to your website, this is because of the fact that keywords are used by search engine users in order to search for the information that they require. Keywords are said to be viable if it yield a lot of traffic, it is ideal if aside from yielding as lot of traffic it is also less competitive.
How Do I Look for the Right Keyword?
Choosing the right keyword is just like putting yourself in the shoes of the person using the search engine. Ask yourself, if I were the person searching what would be the keywords which I would use to locate the information that I need?
It would be best if you could list down at least five related search terms or keywords. After which it is time for you to determine whether the search terms that you have listed down are viable or not.
How to Determine if Keywords Are Viable?
There are several free tools that you can use in order to determine the viability of a keyword. The most popular keyword research tool is Google’s Adwords Keyword Tool. This keyword tool informs you on the estimated traffic or users searching using the keyword that you have listed. Anything above five thousand searches is a good source of traffic. The Google keyword tool also indicates whether the search term is competitive or not. If you intend to use Google’s keyword tool it would also be imperative that you utilise Google insights which will help you further analyse the keywords through the monthly or yearly number of traffic, the source country of the said traffic among other useful data.
To create a strong online presence targeting the right keyword is imperative, and to determine its viability it is important to know the total number of users using such keyword and the total number of competitors who are optimising their website using such keyword. The right choice of keywords is the right driving force for your SEO campaign.
Posted by: Ben Austin
Posted on: March 28, 2012 12:47 pm
The update in the Google algorithm made a lot of SEO companies and SEO consultants frantically searching for answers on how to recover the ranking which they lost during the said update. With all this hype and hoopla SEO companies might have overlooked one of the most important aspect of their SEO campaign, that is the client. The client is one of the most important ingredient in any business for without them there would be no business to start with. Therefore, despite the confusion it is important to ask what the client is thinking?
Why Should I Rank in Search Engines Anyway?
The question stated above might be one of the questions that your clients might be asking themselves. Obviously as an SEO expert you might already have explained this to your client prior to acquiring your services, however, it is important to take note that crisis such as de-ranking of the website will make the client second guess the viability of an SEO campaign in terms of increasing ROI in their business, especially so that SEO is not a tangible type of endeavour unlike food production or farming. SEO only depends on statistics or analytics and sometimes such could not even be fully grasped by some clients.
Revisiting Reasons For SEO
When you encounter such problem and clients are actually second-guessing their investments in SEO it would be best to revisit the reasons on the importance and contributions of search engine optimisation:
1. Increased Search Engine Ranking – a website will just be that, a website, if it does not create a vacuum that would get traffic or visitors to such website. One way on creating such vacuum is through an increased ranking in a search engine’s SERP.
2. Increased ROI – the return of investment is one of the most important reason why SEO is being implemented, at this juncture you have to present to your client the actual data prior to SEO and during SEO in order to show the difference and increase in ROI during the time when SEO or the websites ranking was increased.
It is imperative for every SEO company and SEO consultant to assure clients that their business will not go under just because of an algorithm change and the first step to such assurance is to remind them the very reason why client acquired SEO services from your company. This should be followed up however by an assurance that any loss in ranking will be regained and ROI restored if not increased.
Posted by: Ben Austin
Posted on: March 27, 2012 2:17 pm
With the recent Google Algorithm update a significant number of websites were once again affected, many of those who relied on private blog networks for link building purposes were hit and even the popular private blog network “Build My Rank” has announced that they will be shutting down due to the fact that their private blog networks or blog sites were de-indexed by Google thus offering no value in terms of link juice and link building in general. It is because of this fact that websites that were utilising the BMR services and other private blog networks were affected, de-ranked or got a significant drop in their ranking in Google’s search engine results page.
Why De-index Private Blog Networks?
Private blog networks were de-indexed because of the fact that every blog in this network accepts or posts articles that are thinly written. The private blog networks accept spinned articles because the main function of a private blog network is not for content development but rather for link building. Google was able to track this practice prompting them to update their algorithm.
Discern Private Blog Networks
There are times when one cannot discern what a private blog network is, and in order to prevent posting contents in these private blog networks by unsuspecting link builders then it is important to take into consideration the following characteristics of a blog network.
1. The contents are poorly written, the contents are gibberish and are not cohesive.
2. The site design is not given much attention, usually the default template is used.
3. There are various topics, the blog does not section or categorise every topic.
4. There are too many anchor text within the article.
How To Recover From The Google Effect?
If your site is one of those that were hit by the Google algorithm change due to your use of private blog network services the following could be the steps you can do in order to regain your ranking:
1. Trace the links you built using private blog networks and use all efforts in order for you to be able to delete such links.
2. If you were already penalised by Google make every effort to incorporate quality content in your website. After doing so, you have to submit a request for reconsideration with Google.
3. Build legitimate links and never resort to any black hat or automated link building methodologies.
4. Create a legitimate blog writing campaign.
With Google already catching up with lots of black hat SEO techniques many SEO companies and SEO consultants should begin to build their links the natural, organic or the white hat way.
Posted by: Ben Austin
Posted on: March 26, 2012 12:51 pm
The hype regarding significant changes in Google’s algorithm and policy changes have created speculations that search engine optimisation is dying or will become irrelevant in the coming months or years. However, this may not be true, with the change in Google’s algorithm, SEO should also change or transform in order to continue the flow of traffic to their targeted websites. Websites must not be defeated by the different algorithm changes, but we must also not to discount the fact that Google is capable of bringing down internet empires with a single change in its algorithm. This was proven when several highly established websites were toppled from their rankings due to the Panda Algorithm. On the recent Panda update, the well-known BMR or build my rank website has announced that they will be closing down because of the fact that Google has de-indexed their sites within the private blog networks. If you do not want to lose your revenue online it would be very important for you to start working on implementing purely white hat methods in your SEO campaign, begin writing high quality articles or blog posts in your website, and build links naturally to high quality websites.
What Can We Do To Save Our Business?
You have to remember that traffic going into your website solely do not depend on Google, there are other traffic sources that you can tap into in order to sustain your revenue or to even increase your traffic and revenue.
What are Other Traffic Sources?
1. Article Submission – there are several article directories that ranks well in search engines and have a good base of traffic which you can tap by submitting article to these article directories if you write a compelling article, visitors of your article will have a potential of visiting your website.
2. Online Marketing Via Email – email is still an effective avenue on marketing your business, however, with the increase on spam mails you have to make sure that your email is compelling and would offer value for your readers otherwise your email may just end up being deleted.
3. Social Media – through the years social media has become very popular, this is because this is where interaction between users happen. If you provide a business page for your website in a social media platform expect constant interactions and traffic between you and your potential clients.
Should your site be hit by the recent Google algorithm updates, this is not the end of your online business, while you are rebuilding your rankings in Google you can create new traffic avenues that will help you increase your site’s traffic if not sustain what might have been lost due to such algorithm change.
Posted by: Ben Austin
Posted on: March 25, 2012 2:55 pm
Today Google has announced their newest algorithm update. It is a known fact that search engine algorithms like that of Google’s is very dynamic that it is regularly updated. Regular updates could be from simple to complex in the case of Google a complex update may be like the time when Google introduced the panda algorithm where there were drastic changes on how it ranks websites in its search engine results page which affected a lot of websites.
Why is there a need for algorithm update?
Search engines are on the continuous quest to developing a search engine that can return relevant and accurate results and one that would indeed increase user experience. The search engine giant is one of such company that is focused on developing accurate search engine results. This is why there algorithm must be continuously updated whenever a better set of instructions were to be developed. Another reason for a search engine algorithm update is because of the fact that some SEO companies or SEO consultants may have found some work around in the existing algorithm that may cause the manipulation of the search engine results, when the search engine catches up with the manipulation being done then it is time to update the algorithm.
What is the latest Google Algorithm Update?
Dubbed as the Panda refresh 3.4 by some SEO service providers, the announcement came March 24, 2012 and it was announced in the most unusual of platforms. The announcement on Google’s algorithm update was done via Twitter, with only 140 characters or less Google was able to announce their most recent update on their search engine algorithm. According to “A Googler”, the twitter handle name of Google or its agents, the new algorithm currently affected around 1.6% of the total number of websites via the internet. With only 140 characters, Google was not able to expound on the scope of the algorithm change or update. Thus, what remains to be seen still would be the particular changes done in Google’s algorithm.
SEO companies and SEO consultants should know by now that there are a lot of things currently happening at Google, with their recent announcement on a major algorithm change regarding semantic search SEO service providers indeed should start creating SEO campaigns that would keep their rankings if not increase their rankings in Google’s search engine results page, or to take steps in developing other online marketing campaigns apart from SEO which could increase traffic flow to their target websites such as social media management among others.
Posted by: Ben Austin
Posted on: March 24, 2012 2:54 pm
Somewhere in this blog you might find a blog post that talks about how one can effectively write an SEO focused blog post. With the recent Google algorithm change it would be prudent to revisit the different tips on creating an SEO focused blog post and correlate it with the recent algorithm change, updates and future changes and updates from Google. As many SEO companies and SEO consultants would know that in the field of search engine optimisation, a strategy that may be effective today may not be effective tomorrow, this fact is brought about by the dynamism of the search engine algorithm where such is constantly changing.
Importance of SEO Blogging?
Blogging or writing a blog post has become important with the onset of Google’s Panda algorithm. Blogging started off as a personal web log of a writer but with the change in the Google’s algorithm particularly that which requires unique, high quality and fresh content blogging has become an integral part of search engine optimisation thus incorporating a blog page in a website have been one of the strategies seen to fit Google’s requirement of fresh content.
Tips in SEO Blogging
We will be looking only at the salient points in the different tips on writing an seo-centric blog post and its relevance with the current trends in Google’s algorithm, and these are the following:
1. Writing a Compelling Title – according to a recent video released by Google, one of the most common mistakes of SEO companies nowadays is that the SEO companies are chasing after search engine algorithms instead of website users. Thus, this error could be corrected by creating content that has a compelling title. Make your title interesting so as to capture the attention of your website visitor, this way such visitor will be able to read through your content. This means that writing content should be for the user and not the search engine.
2. Incorporate Keywords – although it was stated that one must create the content for the user, Google explicitly indicated in that video that your content must still contain the targeted keywords for your website. However, you do not have to worry about keyword density or anything like that instead you have to use the keywords in relevance to the context of your sentence or content in general.
3. Content Should be Original – recently, Google have been tracking down and de-indexing private blog networks, those that contains “thin” contents or those contents that are culled from an original content. This means that the content was spinned in order to make it appear different from the original article but such spinned article would look like completely gibberish or copied from the original. Thus, when you write you website content it must be original, informative and high quality.
4. Inform, Make Sense out of Your Content – the very reason why users visit your site is not to click ads but rather to gain knowledge and information. Remember, that a user utilises search engines because they are looking for information, this is why it is important that you provide them with an accurate information in your blog posts, do not mislead users by ranking high in the search engine optimisation page for a particular keyword and when your site is visited you do not offer any valuable information.
The constant change in search engine algorithm makes one thing clear and that is search engines are continuously looking for ways on how to deliver accurate search engine results to their users, this is an objective that every SEO company from the CEO to the person in-charge of SEO copywriting should take into consideration when creating website content or when building links.
Posted by: Ben Austin
Posted on: March 23, 2012 7:40 am
Recently, Google’s Maile Ohye, the company’s Developer Programs Tech Lead have released a video regarding the different common mistakes that SEO companies and SEO consultants commonly commits. Of course anything coming from the big G is a welcome addition to our knowledge in search engine optimisation, as they say taking advice straight from the source.
What the Video is All About?
Well apart from what was already stated the topic focusing on the SEO mistakes Google also outlined six correct search engine optimisation practices. Maile Ohye have outlined all common mistakes and have given the perspective on all those common mistakes.
What are the Common SEO mistakes?
Before we outline the common mistakes we have to understand the fact that these are coming from Google and are not our own point of view. Our goal in presenting them here is to “humanise” what Google meant in the video.
The Common Mistakes according to Google are:
1. No Valuable Proposition – according to Maile Ohye it has been noticed that websites do not offer valuable proposition. From what Google has intimated in the video, valuable proposition refers to what you can offer to your clients. What separate your website from the thousands of websites out there? It means therefore that you have to inform searchers about what makes your website unique and the different offers that you can give to your potential clients. These should also appear in the rich snippets in the search engine results page.
2. Segmented SEO Strategies – another mistake committed by SEO companies and SEO consultants is that their SEO strategies are segmented, where one strategy is independent from another and it does not really compensate for the other strategies. Google recommends that when you approach your SEO campaign you have to make sure that you are to approach it holistically. This means that SEO must not be separate from web development and planning marketing strategies. SEO must already be present in the marketing campaign planning up to the actual implementation.
3. Getting in the SEO Trends – according to Google, SEO’s have been chasing search engine algorithms instead of chasing users. This means that websites were optimised to conform with the algorithm of the search engine through worrying about keyword density. It was advised that instead of wasting time in developing website content based on keyword density the time should be spent in creating compelling, interesting and informative content.
4. Slow Iteration – this basically means that SEO’s have been slow in catching up with Google’s algorithm updates, it was advised that it would be best for an SEO campaign to be agile and must quickly develop according to the changing times.
5. Time Consuming Work-around – SEO’s have been deemed to conduct work-around practices in order to increase their ranking, however according to Google the time should have been spent in finding out about algorithm updates as well as best practices that will simplify their work.
Google’s release of the video proves one thing, that is to focus your SEO campaign in order to cater to the needs of the user and not to “pleasing” the search engine, thus quality article writing is a must. With the upcoming algorithm change it might come in handy to learn from these common SEO mistakes.
Posted by: Ben Austin
Posted on: March 22, 2012 2:59 pm
It is a known fact that Google has been continuously updating their Panda algorithm in order to catch up with the different unacceptable strategies that some black hat SEO companies and SEO consultants are implementing in their SEO campaign. Although not considered as a black hat technique spinning articles and posting to private blog networks was able to capture the attention of Google. Google has now acted and is currently de-indexing and de-ranking private blog networks which were established for search engine optimisation purposes.
What Is a Spun Article?
A spun article is a site text content that was taken from an original article and is rewritten using a software application called a spinner. The Spinner has an algorithm that will change the words in the article utilising its database of synonyms. The application can automatically generate new articles from the original article. One of the drawback for this is that the content may at some extent not be unique. Also the article may also appear gibberish and it does not really convey any particular message and that every sentence structure may not be cohesive.
What is a Private Blog Network?
A private blog network is a network of blogs that is made available to any user who would like to conduct content driven link building efforts, where every user may post an article which can be used to incorporate a link going to the target website. Since the screening process in blog networks are not strict users or members of the blog network will be able to use any articles for them to post.
What is the Relationship Between Spun Content and Private Blog Networks?
As what was stated Private Blog Networks allows the posting of articles into their blog networks for link building purposes, thus this means that if an SEO company would like to build lots of links this way they need to have lots of articles, this is where spun articles come in handy, by spinning an article one can generate tens or hundreds of thin articles that could be posted on the blog network.
Why Is Google De-indexing Sites in Private Blog Networks?
The main reason why Google is de-indexing sites in the blog networks or those sites using private blog networks for SEO purposes is because of the mere fact that the articles do not give valuable information and being spunned the content does not really offer any value to the person searching for information. Google requires quality content thus spunned articles and private blog networks are now being targeted in order to be penalised.
In this newest update from Google, one thing is made clear for every SEO Company and SEO consultant and that is to create valuable, high quality content. Offer value for your content, make it informative and most of all never resort to copying such contents. Otherwise you might find your website de-ranked and de-indexed by Google, something that you do not want to happen as your site’s life blood may largely depend on your high ranking in Google’s Search engine results page ranking.
Posted by: Ben Austin
Posted on: March 21, 2012 2:44 pm
With the current hype on the upcoming Google algorithm change, a lot of SEO companies and SEO consultants are focusing on such algorithm change speculating on what will be the best strategy in order not to be affected by such algorithm change. Little attention is being given to other factors that may still help in increasing traffic to your website. It is important to always to give equal attention to the different traffic sources for your website. One of the overlooked traffic source is the local places listing of a website.
What is Local Places Listing?
A local place listing is basically the inclusion of a website in a local online directory, one of the most popular local places listing is the Google Places. Google places is popular among SEO companies and SEO consultant because of the fact that it contributes in ranking your website first in a local Google search engine results page. This means that if your Google listing is properly optimised your listing will be shown at the top of Google’s search engine results page on top of the website that is ranked number one in the SERP.
Local Search Engine Optimisation
In order to implement a local SEO it is important to remember several ranking factors in Google Local Places. One thing that should be remembered is that Local SEO processes are different from the conventional search engine optimisation strategies, and such Local SEO strategies are the following:
1. The main keyword or search term must be present in the name of the business. The business name must contain the main search term when registering the business name via Google Places. For example your main line of Business is on car insurance and you are targeting the keyword “car insurance” then your business name should include such keyword for example: “XYZ Car Insurance”.
2. When choosing your main keyword, choose a broad keyword. In a normal SEO campaign the use of a broad keyword is frowned upon because of the fact that it is difficult to rank using such keywords. However, in local seo the use of a broad keyword is preferred because of the fact that it has a large volume of potential traffic and it is easier to rank in Google places as compared with the normal search, however the best thing about ranking in local places is that the result may be carried over to the search engine results page.
3. In terms of link building use local directories. When building links for local SEO the main focus of your link building efforts should be the local directory sites such as Yelp or Yellow Pages, this is what Google places recognise as a vote to your local listing.
With all the hype and excitement regarding the change in Google’s algorithm we should not forget the other available avenues available for a website to gain traffic. It is imperative that such be given equal attention so that target websites will be prepared when the Google algorithm hits.