Posted by: SEO Positive

Posted on: December 29, 2011 2:32 pm

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Checking your SERP’s can be a time consuming task, whether on a mobile phone or a desktop computer, 9 times out of 10, SEO ‘s are searching their keywords into Google and CTRL F for their website until they find it. Well there a small solution called Serps.

To download this free SEO app, just search SERP into the app store and it is the application with the purple line graph. It only takes a few seconds to download and install, depending on your web connection. When you first access the app, you will be taken to a domains section. This is where you add your domain(s) that you wish to check the rankings for. Make certain that you enter the full domain and spell it correctly as this will affect the results given.

The next step is to add the keywords for your domains, you can have as many keywords as you want. The only problem with this (similar to many SERP checkers, is that a few mistakes are made, thus the results will not be accurate. From further investigation I have found that when searching for a result on Google (computer search) map results and so on will appear, this shows up as maps.google.co.uk. On top of that, there are a few occasions where domains will be repeated. This obviously affects the results, however the duplicates are shown next to each other and all that is required is to make a note of how many repeats there are and then take the off of the position which the app shows you.

Because of the mistakes that are present in this app, some may feel it is worthless and takes just as much time as counting your positions from Google’s results. This may be true on a desktop however the positions displayed on a mobile device are different to what a desktop computer would be. That being said, it is more accurate to find any repetitions instead of counting results that would be different on a computer.

Conclusion

Unfortunately, a reliable SERP checker has not been found yet. Although a close second is available on a mobile device, saying that, it is the users choice whether they use this app is it can provide uncertain results. It is a good alternative to checking SERP’s on a smart phone.

Posted by: SEO Positive

Posted on: December 23, 2011 10:51 am

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Many users may have realised YouTube’s new layout that is a little odd when compared to the previous. There were no problems with YouTube previous to the update. However YouTube now looks to put a huge focus on channels and also the social media side of videos.

One of the first things you may notice on YouTube’s new web design is the dark bar on the left hand side. Upon looking at this section, you can see that Google Plus and Facebook are pushed upon the user, but there is also the option to add other accounts such as Twitter and MySpace. When social media accounts are added, you can click on the social media icon and you will then be shown all videos on YouTube which have been shared by your peers and so on.

Secondly, there are categories in the bar such as: popular, trending and music. No doubt that YouTube takes location into consideration; however this is quite a good feature as YouTubers can find videos that are growing in popularity with ease.

Finally, there is a suggestions box, potentially stolen from Twitter? Although it is a good feature that is emphasised in the new design. I believe there was a suggestions section in the previous layout but in comparison this is now stressed to the user quite heavily.

From what I can gather, the new layout is a way for YouTube to push channels and for those on YouTube to actually subscribe to people instead of checking back every now and then. On top of that, I think this is also a way to push Google Plus. YouTube is owned by Google and there is no question that it is being used to help get some publicity for Google +. It has taken Google a while to advertise their social network on this scale because their biggest effort in the past was to add a huge arrow pointing from their home page to the link that sends a user to Google Plus.

There are now also promoted videos, this is nothing new, but what is new is that promoted videos are moving to Google Adwords, this may bring a new market into the industry of SEO and PPC because they would be managed very similarly to a text ad for Google.

Conclusion

Google have used YouTube well to promote their network subtly, however overall it does look more complicated than the previous version but YouTubers will just have to get used to it  as there are no other services which are quite as good.

Posted by: SEO Positive

Posted on: December 22, 2011 4:13 pm

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On a fine and bright morning, you take your seat with a cup of coffee and start doing the usual stuff in Google analytics. It is a perfect setting for a great day but lol! Something is wrong in Analytics. It just cannot happen. How could the number of visitor plummet to an all time low? And the mad rush begins. Most of us, especially who have to deal with visitors trending, conversion optimization, PPC and other stuffs are well aware of the fact that this is not anything unusual as long as you are completely dependent on a single entity – Google. A slight change in algo or a minor tweaks in its existing pattern and you lose everything you have built up so dearly for long. A single wrong move in your online marketing can devastate all your good efforts. So, if you are tired of playing the patience game with Google or looking for an alternative way of generating some leads, here we are going to list some ideas that can be catapulted into success depending on how well you are using them.

Less is More: After the panda update, we have realized the hard way of course that quality and quantity cannot go hand in hand. I personally feel that we need to upload only those articles that have spark on them and that can trigger fierce debate. So, that means, you need to publish those articles that really adds value to users experience. Now, these kinds of articles take time to write. So, take your time and publish 1 article in a week rather than go on heaping up garbage on garbage. Great article will lead to great brand presence and this has got nothing to do with Google. You will have a steady flow direct traffic no matter what Google introduces.

Tweet To Blow Away: Twitter is a great marketing tool but still majority of marketers are clueless about how to use it to their advantage. You do not need to tweet insistently or 24X7. This has got nothing to marketing. You need to make people retweet your coverage without doing anything sneaky and this is bottom line with twitter marketing. It is a vicious circle of promotion and all you need to do is to make it roll. Just a push and there it goes. It will keep driving visitors to your website who are really interested about your product or service.

Connect via Facebook: Facebook is one such source that could help you keep alive your website even if it got thrashing from Google panda. To draw a good amount of traffic, you need to create a buzz in facebook and this can be done by adding some controversial elements in your posts and then posting that thing in the facebook wall. As the debate rages on, more and more facebook users will be engaged in the discussion and the number of visitors from facebook will surge. However, to make it work on regular basis, you need to do a real brain storming session before we publish something.

Do More than What is Necessary: Just blatant promoting for driving traffic to a website may not work all the time. So, why not reverse the trend. Rather than slapping a facebook fanpage box in the website, we can work hard to make social presence of the website as an inseparable part of the living presence of the website. Website should be transformed into a social content delivery mechanic that contributes to the growth the website as a whole.

Tie up: You can either save your skins by signing business partnership with some websites that are similar to your niche, forgetting the old animosity. But this pact has its own share of advantages and shortcomings. On the positive note, it can help you get some supports for the rainy days but on the slip side, your brand image may come under fire. Another alternative way is getting your articles published in other sites. Now, this is a win-win situation for both the parties. The hosting site is getting a really well written article whereas you will get some visitors thanks to the presence of a link at the end of the article.

Do Not Miss Out On Opportunity: You need to monitor every single metrics and changes of your website analytics daily. Out of these complex analytics, you should try to find out the perfect scope for new opportunity that may come along the way. A small opportunity can be snowballed into a massive opportunity that may drive a considerable amount of traffic to your website.

Author Bio
Michael Evans is a writer who enjoys writing in the tech niche and he also promotes
Flash templates with the integrated Flash CMS.

Posted by: SEO Positive

Posted on: December 20, 2011 12:59 pm

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We have all downloaded things at a snail’s pace, whether it be: music, a program or even a film, we stare at the computer screen hours on end, begging for it to go a little faster. Thanks to netindex, I can safely list the top 5 places to download stuff from. This is based on the average download speed for that country

Lithuania              -              31.74mbps

South Korea       -              29.74mbps

Latvia                    -              26.77mbps

Sweden                 -              26.08mbps

Romania              -              25.77mbps

Just for a comparison, the UK gets 11.38mbps and the US gets 12.19mbps, which is insane to compare because that is almost twice the speed and those that live in the UK and US would like to think of their country as pretty developed and somewhat high tech.

Lithuania holds the title for fastest download speeds. SEO could be done at twice the speed in Lithuania compared to the UK, especially the link building process which involves heavy browsing.

The reason for Lithuania’s super fast internet speeds cannot be said for sure as there could be a million and one different factors effecting countries like the UK in a negative way or Lithuania in a positive way. All that can be said is that if you are in the area, make sure you get all of your downloads done.

Posted by: Lewis Austin

Posted on: December 16, 2011 11:34 am

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Do not exist; Twitter marks all of their links that are outbound as no follow. Even the links in Twitter user’s bio, but that does not mean Twitter cannot be used to bring in links.

The Twitter feed known as Twylah, pulls all tweets from your Twitter stream and post them on your profile page. The only problem with this is that Twitter users will most likely be using URL shorteners which such as bit.ly, this means that the URL will not have an anchor text, which would be very helpful, however having that link which points to your site is better than nothing.

If your Twitter profile is on topic the majority of the time, then the links that are sent out will be seen as more important. Not only that, but if you do some link building to your Twylah page to increase its’ PR and SEO value, then the links that Twylah send out will become even more important!

If you want to make the most out of Twylahs links, stop using URL shorteners as this will help with branding. However if your posts are too long, then you will either have to live with bit.ly’s or shorten the rest of your content.

You must not get too carried away with this using Twitter as a link building service, if you would like to do this then I would suggest creating a dummy profile just for SEO links. Because if your following on Twitter joined before you started using Twitter as a link builder, you will no doubt lose your following.

Conclusion

Twylah is a great way to pull in free links, but it is essential to not get carried away with it, make sure your original use for Twitter is still there, otherwise you will find your profile is losing follows gradually until you have none left.

Posted by: SEO Positive

Posted on: December 14, 2011 9:46 am

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Blogging is either for SEO or for the original reason of a blog which is writing for an audience. Regardless to what your reasons for writing are, it is important to come up with good quality, meaningful and useful content regularly. The real difficulty is maintaining a constant flow of content.

Brainstorming is one of the oldest methods around, get a few of your friends or colleagues together and have a discussion about ideas for articles. It is much easier to come up with these kinds of ideas in a group. If your group is having trouble coming up with ideas, have a look at other blogs that are similar, or maybe try Google searching a few of your keywords into the news sections.

Once you have a few topics in mind and written down, try and think of different angles that you could take for that article. For example PPC and why it is…: better for small business, a quicker result compared to SEO and so on. The more angles you can take on one topic, the more blog posts you can get, it must be said that extra care must be taken as you need to mix up the topics; it looks a bit repeated if you keep the same topic and take a different angle straight after the last article.

Conclusion

Having a brainstorm with colleagues is a great way to come up with ideas, not just for blogging but generally. This method is a good method to generate topics in bulk, which means that when you come to writing your next article, you have not got spend half an hour or so thinking of a topic as you have a huge list already.

Posted by: SEO Positive

Posted on: December 12, 2011 11:42 am

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For People that like to check their SEO information, and if you are doing any SEO work you should be. It is hard to find a tool or extension that will accurately tell you you’re sites information, such as links and social media stats. Google Chrome is one of the fastest browsers around and people are switching from other browsers purely because of this. However, many SEO’s are still on Firefox, this is because Google Chrome has “less” tools for SEO, well this is not the case. I have found and tested a great extension for Chrome that tells you everything you would need to know for your website.

The tool is called SEO Site Tools and can be found here . This tool organises all of the information you could need and pulls the data from different, reliable sources. The different factors that are covered are as follows: External Page Data, Page Elements, Social Media, Page Terms, Server/Domain info and Suggestions.

To really get a feel of this extension you will have to use it for yourself, but I must say that ample information is provided and it is worth switching over to Chrome if your only concern is SEO tools because Google has those tools and browsing speed that Firefox can’t compete with.

Posted by: Ben Austin

Posted on: December 8, 2011 12:54 pm

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Twitter is a difficult platform to get the hang of, but a common courtesy of thanking someone can make the difference between someone remaining as a loyal follower and removing you from their list of people they are following.

Gaining followers is difficult, but keeping followers is, if anything more important, bares more fruitful rewards and also is a harder task. One thing you can do to help keep your followers is thanking them for the little things, and the first would be for following you.

When you get a new follower, you receive an email notification to say who has followed you, all you have to do now is simply mention them in a tweet and say thank you. Maybe even ask them how they are. This will begin a conversation which will engage your followers individually, creating the start of a relationship. For example, on my laustin SEO Twitter profile, I write “#Shoutout to my new followers :” and list all of my new followers, and if i have enough space, i ask them how they are. This gives the followers both recognition and publicity for following me, it is a win win situation for everyone.

Twitter is all about conversation, and if you want to increase your followers and the amount of followers who are actually interested in your opinions and so on. By talking to them individually from the word go, you create the opportunity to have a relationship with your followers and become a source of reliable information, which will bring in even more followers.

Posted by: Ben Austin

Posted on: December 6, 2011 12:23 pm

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Yes YouTube Analytics have been around for some time now, but they have only recently come to my attention. The YouTube stats that are provided are quite helpful and can actually help those using YouTube to benefit their marketing campaigns.

First off, the video we created was embedded on all the similar sites because they were all relevant and visitors would find use from the video, unfortunately they added no SEO value. On YouTube analytics, it displays when the video was embedded and also on which site. Not only that, the amount of views that are generated from the video being embedded is also listed which helps marketers to decide where their efforts are most fruitful.

Another useful part of the statistics is the audience and location. The charts display your audience, in terms of gender and age, which is vital for marketers because they then know who’s attention they have grabbed and can use this for their next video/campaign. Also location is very useful, this is because the culture of the location where there are most visits can be implemented and created a more personal and targeted video.

Conclusion

YouTubes’ analytics are fairly simple, but they don’t need to be complex, just the right amount of information is provided and this will make the ability to market products and services through videos easier than ever.

Posted by: Ben Austin

Posted on: December 4, 2011 1:29 pm

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Ever Googled yourself? We all know we have and chances are you have found another random person who just happens to have your name. You think to yourself that you should be up there and would love to be on page 1. Just so you can show off in front of your friends.

So how do you optimise yourself to be on page 1? You can’t, but what you can do is optimise one of your social media profiles. The way to do this is through link building. One of the easiest ways to do this is link from your site to your social media profile with the anchor text of your full name. If you do not have a site of your own, try guest blogging on other people’s sites or using the website known as MyBlogGuest where you can submit your articles and include the anchor text to your profiles.

In the majority of cases, not many people will be optimising their social media profiles for their name because they would not generate any business out of it. This is purely vanity and just something you can show off to people.

If you are not such a good writer then the only other thing you can do is purchase link building services, but I think the fact that you are page 1 for your name is not worth purchasing the link building services. It is worth writing some articles and including your social media profiles as the correct anchor text.

Most guest posting sites will let you link to a website and your social media profiles, so you can optimise not only your social media profile, but other sites at the same time, which will no doubt help to increase your SEOcampaign and the results that it will bring.

Conclusion

Optimising your profiles is something to do because you can, it can be used to help with social media, but unless you’re famous there is no point because there is probably a low amount of people searching for you. So it is fairly simple to optimise your profiles for your name due to the low competition.

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