Posted by: SEO Positive

Posted on: November 30, 2011 9:06 am

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If you run a basic content website, it’s relatively easy to do SEO. For the most part, Google loves your website because you’re a content website. As long as the quality is good, Google will index the website and you’ll rank for different types of keywords.

What happens, though, if you’re an e-commerce website such as Finish Line and 6PM? People might say, “create content for all the pages and you’ll rank competitively for different keywords.” That’s a great idea…Except…

How do you create content for 25,000 pages?

It really is not a possibility to do that overnight. While I would suggest that you need to do it over time and you should try to get content on those pages, you need to know how to SEO the e-commerce website now.

The first thing you should consider doing is getting rid of any of the pages that are duplicate. If you’ve got 25,000 totally unique products, this obviously isn’t possible. But, if you’ve got pages that are absolutely unnecessary, whether it’s because of bad architecture or because you haven’t deleted product pages that no longer are available, you need to get rid of them.

The way Google’s Panda algorithm works is that it gauges the quality of content across the entire site. If the majority of the site is garbage, you’ll get hit. If only a few pages are garbage, the site will be okay. It’s the Panda ratio and it is what determines whether you get slapped by a Panda or not.

By getting rid of pages, you have fewer pages on the site that might be considered “crappy” which will help you to begin getting on the right side of the Panda score.

Once you’ve gotten rid of the pages, target the product pages on your website that do the best and start to write content for those. Don’t just take the manufacturer’s description and paste that. All you get when you do that is duplicate content. Instead, write unique product descriptions. If the description is really unique and good, people will come to your site to learn about the product and that increases the likelihood that you get the sale.

By starting with the most important product and going down to the least important product, you structure your writing in order of ROI. As the panda score begins to change, your best pages will start to rank and that’ll suddenly increase your revenue. And, by having that structure, you might find that there are products you no longer need to sell because you haven’t gotten a sale in months or even years.

Finally, find a way to get links. I’m a fan of using coupons and discounts to get people to link to e-commerce websites, but they only last so long. If you’ve got great content, people are more inclined to link to the product pages which might give you the boost you need to rank above the other e-commerce websites.

What do you do, though, when the discount is done and you want to get rid of the page? The best thing that you can do is 301 the page to the next highest directory. So, if your website structure is:

Site.com/products/utensils/forks/plastic-forks/30-deal

Then, what you’d do once you got rid of the 30-deal coupon is redirect that page with a 301 redirect to the plastic-forks directory. This is the next closest thing to what you were originally offering, so it might be the next best thing for visitors. More importantly, though, is that you’re going to get at least 90% of the link juice of all those links. That, in turn, will help the site.

It’s important to have effective SEO for your e-commerce website. Content websites are easy because the point is to create content. However, when you’ve got a bunch of pages, SEOing it can be a lot more difficult. But, if you do it effectively, you’ll outrank many other e-commerce websites and get more of the sales.

Jay is an Internet marketer who specializes in helping companies increase their revenue online. By taking examples from companies such as 6PM and Finish Line, he can employ strategies to get smaller e-commerce websites ranking. He runs a small coupon and discount website that offers 6pm promo codes and othe rgreat offers.

Posted by: Shofiur Rahman

Posted on: November 29, 2011 11:04 am

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flash player We all know how amazing flash is, it is possibly the nicest looking type of website out there. However there are a few problems with having flash on your site. The first is that it is invisible to Google, the second is that they can take a long time to load and finally they cannot be used on mobiles.

Google has released a tool called Swiffy, which may be because it requires a SWF file to convert. Swiffy takes the SWF file you have uploaded and then the tool converts the file. It shows you the coding and the flash file next to each other so you can compare the two.

At the bottom of the page there is a link which sends you to your uploaded flash file in HTML, all you then have to do is view the source code and copy the script, your code is now ready to upload to any site you want.

I have already tested the HTML 5 conversions on a mobile device (iPhone 3 GS) and they do work, even the games that Google provide, I have also uploaded my own flash files. Flash games do work when converted but the more complex the game is, then the laggier the html version is for mobile devices. This may not be the case for phones such as the iPhone 4s, but unfortunately I have not had the opportunity to test this. Converted flash animations are quite fast and are only a little slower than what is displayed on a PC.

All in all, Swiffy is going to be of great use to all web design and animators, now their work will be easily displayed on not only computers but also mobile devices. It is only a matter of time before Swiffy becomes more popular and all flash files become converted into HTML for speed, SEO reasons and across the board usability.

Posted by: Lewis Austin

Posted on: November 28, 2011 10:12 am

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Everyone loves a free link, and if it doesn’t take a lot of effort to do, you’re mad for not doing it. Google Plus has released business pages so you can now create a profile for your business, but not only that, you can use this profile to help improve your SEO efforts.

There are 3 areas on each Google Plus page or profile that you can use to send links your way: introduction, website and recommended links. The last two are fairly obvious to send links your way but you need to make sure you are using them properly. The first is introduction; this is the designated area to describe yourself or your business. Make sure your keywords are in this section as it will not only help you rank on Google + but you can use this to help your site rank. Simply highlight a keyword or phrase, select link and add in your website.

The website area is self-explanatory but there is no opportunity for an anchor link like the introduction area. The recommended links section allows you to show your friends your favourite pages. The title of the page is basically the anchor text, so in this case, you can take the usability route or the SEO route. The usability method would be to name the page, for example SEO Positive sends you to our home page. However this opportunity could be used for SEO purposes and you could enter one of your keywords. This choice will vary depending on how you want to use your Google Profile, if you are using it simply for the SEO factor then no doubt you will be making the most of the anchor text, but you could also use this for reputation management. However this is another story.

Social Networks like Google Plus offer you the links for free, which will help your SEO efforts and help you rise through Google’s SERP’s. Opportunities like this need to be made the most of because they could make all of the difference in the rankings, and from a high ranking site like Google, it is an essential link grab that if anything is encouraged.

Posted by: SEO Positive

Posted on: November 25, 2011 10:31 am

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link buildingEveryone wants as many links as possible pointing to their site, for obvious reasons this is going to have a positive effect on SEO. However if your site has a tonne of outbound links, Google is likely to see your site as low quality and just another site that sells links to others.

Maybe you are not selling links, but on the other hand you may have far too many outbound links which will have a negative effect. So what is the best practice in this case? Well as we all know, SEO has no set guidelines.  Any information found is basically advice which is based around research from well performing sites or case studies from experiments with different factors such as exact domains and so on.

Three huge keywords are: Insurance, Loans and Mortgage. There are obviously way more competitive terms which are a little more adult, but let’s keep the research tidy in this instance.

Confused ranks number one for the term insurance (congratulations), upon looking at their links, I found that they have 91 do-follow internal links and only 2 do-follow external links. The external links are to their social media profiles, Twitter and Facebook.

Money Supermarket’s loans page ranks number one for the keyword loans. On the loans page, they have 150 internal do-follow links and 12 external do-follow links. The links appear to be to sites and companies that they compare prices and quotes from.

Money Supermarket also rank number one for mortgage with their mortgage page. On this page, there are 161 internal do-follow links and 25 external do-follow links, similarly to their loans page, their external links are to companies in which they compare prices.

Confused.com has a ratio of 45.5 internal links to 1 external link. Money Supermarket and their loans page has a ratio of 12.5 internal do-follow links to 1 external do-follow links and finally Money Supermarket’s mortgage page has 6.44 external do-follow links to 1 internal do-follow link.

Conclusion

It is safe to say that the ratios do fluctuate quite a bit, however everyone has a different approach to SEO but what I can say is that there should always be more internal links than external, and the amount of links you should be aiming for is 100-150 ideally. Remember that these are only guidelines and that in each situation the approach will be different, but it is well worth researching your competitors to compare their campaign to yours.

Posted by: SEO Positive

Posted on: November 24, 2011 4:44 pm

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In the United States, we have that glorious—and I wish there were more appropriate ways to express my sarcasm—day after Thanksgiving where the stores open really early and people rush to get their Christmas shopping done. All of these big companies have deals, but the catch is that you’ve got to be there bright and early, typically around 5AM or earlier, to get the deals.

Most people, when they think of Black Friday, regard it as some sort of a “big business” type of day that is meant to get people into the malls and department stores. Stores like Finishline and 6pm can all benefit from this rush because they are big, but what about your small business? How can you, with all the rush of Black Friday, squeeze out business with some well placed discounts?

It all starts with your planning. While Black Friday is only a couple of days away, it will be here again and again year after year. Therefore, planning for it is important because you’re going to want to target the people far in advance.

The first thing you need to do is determine what exactly it is that you want to do. The entire store is 30% off or just certain items? Figure out exactly what it is that you’re going to do to get into the craze of Black Friday because that’ll help you to get things moving.

As a business owner, it’s important to understand the trickery that is Black Friday. The point is to offer such astronomical sales on a few products to get the person into the store. Once they’re in the store, they are more likely to buy something else that might only be partially discounted or not discounted at all. That’s where more of your profit will come from. Therefore, plan accordingly.

Once you’ve got an idea of what you’re going to be offering as your “discount,” the next step is to get it out there to people. You can do this one of two ways. You can try and advertise on the television like so many other companies do, hoping that your Black Friday advertisement will somehow be different than anyone else’s. Or…

You can target the social media websites such as Twitter and Facebook and spread the word that way. A study just came out saying that instead of being connected with six degrees of separation, it’s believed that Facebook makes that more around 4.72 connections away from everyone else. In other words, you can quickly begin to spread the word about your offer and it’ll gain traction.

Create some sort of a story about your great offering with a really catchy title. There’s a reason titles like “$49 iPad” get spread around like wildfire. People would love that and they share it thinking it’ll help them get the cheap iPad. I don’t suggest you use a deceptive title like that, but what I do suggest is that you use a suggestive title that makes people want to share it. If you’re an electronics company and you’re offering 60% off a 47” TV, then make the title something great like: “47” TV for Pennies on the Dollar.”

Finally, all you need to do is enjoy the rush of people coming to your business. However, keep in mind two things. First, Black Friday is only a couple of days away, so you might not get all that much exposure this year. However, next year, you will definitely gain a lot more exposure.

Secondly, think of this Black Friday as a way of gauging interest and building a following. Even if you don’t get many sales from it, you can try other ways of getting into people’s minds such as through email marketing. Don’t be afraid of collecting people’s emails in exchange for another 5% off something because they will, in turn, get your emails about your future Black Friday offerings far in advance to share it with their friends. If you start marketing your offers three weeks before Black Friday, by the time the day comes, you’ll have a ton of people there ready to get started.

Good luck on Black Friday and remember…Even if you don’t do well on Friday, there is always Cyber Monday.

Jay is an online marketing consultant who helps companies find ways to offer discounts and still increase their revenue through coupons and other offerings. One of the websites he works with offers all sorts of coupons from Finishline and 6PM. He believes in learning from the finishline promotion and other company’s plans , such as SEO Positive, to help small businesses earn more money.

Posted by: Ben Austin

Posted on: November 23, 2011 10:29 am

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googleGoogle released one of the most interactive doodles yet, this doodle was to celebrate the 60th anniversary of Stanislaw Lem and his first ever book publication. Lem was a polish Sci Fi author and was best known for his novel called Solaris which was published in 1961. This novel was later made into a film which starred George Clooney in 2002.

Unlike previous doodles, when clicking on the animation, Google users are not transported onto another page, the animation continues and the little character walks along the screen to a giant robot with a somewhat untrustworthy calculator.  Once this mini game is completed, the character walks up to another challenge in which you have to match up the lines in an oscilloscope, and your final task is to shoot a robot out of a cannon to hit a satellite dish. As you complete each task, you collect a part to build some form of robot. Towards the end, the head is added to the giant robot and explodes, sending you to the results page for Stanislaw Lem.

For those that don’t know much about Lem, this doodle can seem somewhat confusing but fun at the same time. Either way this doodle is very elaborate and must have took some work on Google’s end, which makes a change from their usual algorithm updates that constantly evolve SEO. This doodle is without a doubt, a great tribute to an age old Sci Fi novel and author.

Posted by: Matt Wood

Posted on: November 22, 2011 5:01 pm

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YahooSEOs world wide would have been redirected to the dreaded page of the “site explorer update” In a nutshell, this service is no more and we are going to have to find another place to locate a reliable source of backlinks.

We were all told that Yahoo site explorer was going to be closed down at some point, but it has come to a shock to all SEO’s of the world. Such a massively used and reliable tool is now no more.

Yahoo have said that Yahoo search has been merged with Bings’ Webmaster tools. For many toolbars such as SEO Book, this has caused a massive problem. Beforehand, we had the ease of viewing the amount of backlinks a page had, without even having to open up another browser.

What Is Next?

It is fair to say that Yahoo! Are finished and this site explorer integration to Bing was the last step. SEO’s will have to find a new source of information to base their research on, this will prove to be a difficult task, especially because Yahoo was free and provided excellent results. This could lead to many SEO companies having to go down the route of purchasing software which was once not needed but could now be an essential factor of any SEO business.

The integration into Bings’ Webmaster tools could prove to be a good thing, however this may not completely take off because it may be unable to include into a toolbar like it was for Yahoo site explorer. Fingers cross that there is something that can be done on the situation, because SEO’s will be feeling the burn of an essential tool being snatched away.

Posted by: SEO Positive

Posted on: November 22, 2011 10:27 am

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Facebook Insights

Facebook page owners would have noticed this morning that there has been an upgrade on Facebooks’ insights. Previously there was a terrible amount of data provided, but now it has definitely had an upgrade and is somewhat useful now.
The first and most obvious change would be that when an admin goes to their page, then the insights tab shows up amongst other tabs such as the wall and photos. This is, if anything, an attempt by Facebook to nudge page owners to use their analytics a little more.

The Overview

When you click on the insights tab, you are taken to a quite colourful graph, this shows your pages’ reach, people talking about your page and the content you posted. Displaying the graph this way allows Facebook admins to analyse what posts did well and how they can improve their future strategy by what performed well in the past.

Posts In Detail

Facebook now describes very detailed information about each post. Information provided is as follows: Reach, Engaged Users, Talking About This and Virality.

Reach

Reach is not a new term in social media, it basically means the amount of unique people that saw your post. Reach is a fairly important factor to think about, and the higher your Reach is, the more likely you fan base will increase and become active and valuable to your business. A Reach graph is available for each post and it displays the amount of organic, paid for and viral views your post has received.

Engaged Users

This means the amount of users who have interacted with your post, for example clicking on it or commenting. When clicking on the number of engage users you had for that post, a pie chart will be displayed. There are two categories for this chart, the amount of stories generated to other clicks. Stories generated include when someone likes, comments or shares your post. Other clicks is anything that does not fall under that umbrella, for example clicking on the post to see how many people have liked or commented.

Talking About This

A person talking about your post is someone who created a post about yours. This can also count as a like or comment, basically any action that would result in content appearing on a fans wall which is related to yours. When clicking on the number, another pie chart is displayed which shows the amount of comments, likes and shares.

Virality

Virality is a percentage which is figured out by the talking about figure divided by reach, times 100. In essence, virality is the conversion rate of a post because the aim of each post is to engage fans, and the virality percentage displays this very well.

Conclusion

Facebook have greatly improved their analytics and I know that I will definitely be using them to monitor my posts to see progress and find areas on which I can improve in. Social media now has an equivalent to SEO and their Google Analytics and that is Facebooks Insights. I think this update has been much needed and now the data that is provided is up to par there is no doubt that more and more Facebook admins will be using this service.

Posted by: Ben Austin

Posted on: November 21, 2011 10:18 am

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Optimising your social media profile is very similar to a website. There are fields like bio and name which are like the page title and description, but the main advantage is that if you are regularly using these profiles, then your page will have fresh and regular content, which Google loves. So how do you make the most of this opportunity?

Firstly, these profiles will naturally rank quite high when searching the name of the profile in Google. If there is a consistency in the profile names, for example all of our profiles are named either SEO Positive or SEO Positive LTD, these naturally rank. However, if we want our Twitter, Facebook and Google plus profiles to pop up when someone searches the name SEO Positive, how do we do that?

Link building, it is a very simple technique that works with websites and also social media profiles. If you or your company has a blog, throw a link in to your profile, for example you can mention the word Twitter, and link your Twitter profile to that. If you want to take the more extreme route, you can use an anchor text link with your business name. This is the best thing you can do to optimise your profiles. By making an effort of linking to your profiles in each of your blogs, even if they are guest posts, then your profiles will rank higher because of this.

Having your social media profiles rank higher is great for things like reputation management, because it makes your profiles more visible to potential customers which will not only help increase your following, but also help your customers get to know you and your company a little better.

Conclusion

Because your own company name is not a very competitive key term, so you should see results quite soon, and if you make a conscious effort to send links in the direction of your social media profiles, then your profiles will stay up there and not only help build your fan base or following, but help build and maintain your current reputation.

Posted by: Evaldas Balcius

Posted on: November 18, 2011 10:01 pm

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There are a number strategies and ways how to increase your ppc campaign’s CTR (Click Through Rates). So I’ll try to give you some tips, how to improve your PPC campaign‘s Click Through Rates (CTR).

1. Target right Audience. The most important thing before planning any PPC campaign is to select right keywords and phrases you want to target. These keywords should be related to your product or service you want to advertise via your PPC campaign.  It is not recommended to choose very obvious keywords which may generate a lot of impressions and huge amount of low quality clicks. To get higher CTR you may have to use descriptive keywords, so your text will be displayed only for users who are interested to your product.

2. Use Appropriate Keywords Matching. Google Adwords uses various methods of targeting like: Broad Match targeting (PPC Management), Phrase Match targeting (“PPC Management”), Exact Match targeting ([PPC Management]) and Advanced Broad Match targeting (“+PPC +Management”). By using these keyword targeting methods you may reach more targeted audiences and avoid irrelevant impressions as well as clicks.

3. Negative Keyword Strategy. By implementing negative keyword strategy you can reduce your advertising costs and bring more relevant visitors to your website. It is important to select negative keywords properly, because you have to make sure that your negative keywords won’t influence search phrases you want to be advertised for.

4.  Create relevant ad groups for different keywords. You will be able to maximize your Click Through Rates by creating relevant ad groups for similar keyword sets.

4. Write a compeling copy of text ads. Another important factor for maintaining healthy CTR is to write a compelling ad copy, by including keywords used in the search query (Automatic keyword insert) and using strong call to action elements.

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