Posted by: SEO Positive

Posted on: October 31, 2011 4:18 pm

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Google AdwordsGoogle has released an update inside Adwords, and it is all to do with location targeting. The update makes it possibly to target specific towns and even counties with your PPC campaign, this is a great feature and allows Google users to be as specific as they can with their campaigns.

Before Google released this update, there were two choices, you could choose a radius, or you could attempt to draw the area that you want to cover. Obviously there are a lot of issues with this because it is fairly inaccurate because at the end of the day it is all down to guess work. Guessing is the last thing you should be doing with PPC and Google has finally recognized that.

With the new update, just simply type in the town or county you want to target and it will come up with something like this:

Google Adwords

It shows variations of what you have searched for, so you can get exactly where your targeting. Not only that, but it also provides you with how many people are in that area, so you can see how many potential customers you are reaching out to.

Once you have selected your area, it will show up like this.

Google Adwords

As you can see this is a very detailed outline of the area, which is essential to targeting the right locations.

Conclusion

This update to Adwords is brilliant for PPC managers because it allows for precise targeting, this isn’t just something for the PPC ninjas out there, it can be used by the average Joe due to its’ simplicity in how it is set up. The only problem I have found is that it cannot target the smaller areas, like an area within a city. I found this by searching for Broomfield, which is in Chelmsford, and Chelmsford does show up on the precise targeting locations, but due to Broomfields’ small population (when compared to areas like London) it does not show. Google has obviously targeted the areas that are worth targeting and I think the problem I found will rarely pop up. All in all, great job on the update Google, this will give Adwords an easier usability by far.

Posted by: SEO Positive

Posted on: October 28, 2011 3:07 pm

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KloutHeavy users of Klout would have noticed the update on the K! system and from what I have seen, the majority are not impressed. I however am neither dissatisfied but I am not overjoyed. It has been raised that people don’t love Klout, they love their scores. Of course there is a certain amount of truth to this statement, it is a vanity feature to some and it makes those with a higher score feel important and so on.

My score was 60 and after the update I “dropped” to 51. That, however is just my K! score, my true reached shot up from roughly 150 to 1769! and I only have 220 followers on Twitter that to me is an insane increase. The rest of the fields stayed at the same sort of level.

My K! score should have a huge descent on the graph, but it hasn’t. It has remained at a steady increase, in fact, I have got +2 in 10 days, which is a whole lot better than dropping 9 marks in just a few days.

A lot of Klout users are declaring the analytics scores’ end, but is it? Klout is still in its’ beta stages and this is just another update that every beta has. They have made changes to their algorithm to make their score more accurate because previously one of the biggest questions about Klout was its’ accuracy. Fingers crossed this will fix the situation.

I have always used Klout as a way to track and measure my social media efforts, and now that it is “more” accurate, I will continue to use it because it is one of few systems that takes a wide variety of social networks and measures important statistics, for example true reach and influence.

Posted by: Peter Andrease

Posted on: October 28, 2011 8:55 am

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This tutorial will show you how to blend images into one another, to make an attractive collage like that shown below:

Firstly drag your images into photoshop and create a new document at the size you want your banner of blended images to be. Now drag both of your images into this new document.

Try to place the image that has the most redundant padding on as the top image in the layers and any with the least at the bottom (as we will need that extra padding to erase and make a nicer blend). For instance, I placed this image at the top as it had so much redundant imagery to the right that wasn’t going to be needed:

Once your images are in place select the Eraser Tool at 100% Opacity and select a large brush that spans the full height of the image at 0% Hardness. Now with the first upper image selected, hold down Shift and drag vertical down the side of the image, repeat the process until you get the desired blend effect. Now simply repeat this process for any other images.

If you do not want to erase from the image itself, you can also use a mask layer. Click on the top layer you want to blend and then click on the Add Vector Mask option (at the bottom of the layers window). Now do the same as you would do with the erase tool but use the Brush Tool on colour black instead. This will produce the same desired effect but will preserve the image.

Posted by: SEO Positive

Posted on: October 27, 2011 3:41 pm

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CompetwitionCompetwition is a brilliant website that is heavily dependent on the social networking phenomenon that is Twitter. Competwition, for those who haven’t guessed already, is an integration of competition and Twitter, which is Competwition in a nutshell.

Running contests on social media has always been one method of earning followers, and it most likely always will be. There is only one problem with running contests and that is for the social media campaigns that have just started, these contests go unnoticed. Competwition is a great site that displays your contest.

So How Does It Work?

Competwition allows different text to be entered, such as a description and even a tweet out message, also there is a legality section. You can add an image of the prize too! Once you create your contest, you send it off to be reviewed, now I had some trouble with this but one of the employees (Mark Bowering) responded to my submission and really helped me. He even submitted a new and improved version of the contest for me.

When your contest is live it will appear in the list of running contests on the competwition site, sometimes they will even tweet that you have been added to the listings. The contests that end soonest will appear on the first page and the competitions with a longer wait time will be towards the end.

If someone does enter your contest, they automatically follow your twitter account (you can choose any account you want), they also follow the Competwition Twitter account, AND they tweet a message of your choice, including a link to the contest.

The Results

Using this service really proved fruitful for my Twitter account, I ran the contest for a month and it still has four days left, in that space of time, Competwition has brought me 232 followers. There is no question that using Competwition has been an extremely beneficial process, and I will definitely continue to run contests through this site.

Just for comparison, before I started using Competwition, I had roughly 30 followers, but now, I have 234. Not to mention that there is still four days left on my contest, so I expect the numbers to creep up a little more.

Conclusion

Competwition is a great tool for increasing your following, it is something that everyone who is running a competition for their social media campaign should not only be aware of, but become a user of Competwition. It is a free service and if you’re running a contest, it will help massively to get the ball rolling, so without further ado, here is the link to Competwition http://competwition.com.

Posted by: Evaldas Balcius

Posted on: October 27, 2011 2:14 pm

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SEO keyword position monitoring and tracking is one of the most time consuming task for every SEO specialist. As the standard Google Analytics setup is not proving that kind of stats in keywords reports. But, as every Web Analytics specialist may know Google Analytics can be customized using “Custom Variables” funcionality. To start monitoring your keyword positions in Google using Google Analytics reports you have to customize Google Analytics tracking script and add “Custom Variables” on every page of your website.

Please see below the instructions how to record your keyword positions in GA reports:

1. Place the code displayed below on every page somewhere between <head></head> tags.

<script type=”text/javascript”>
function garankings()
{
var url = String(document.referrer);
// confirm they came from G
if (url.indexOf (“google.”) !=-1)
{
var urlVars = {};
var parts = url.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m,key,value)
{
urlVars[key] = value;
});
// Push to GA Custom Variables
_gaq.push(['_setCustomVar', '1', 'Rankings', urlVars["cd"], 1]);
}
}
</script>

2. Call javascript function garankings() in a body tag. It should look like: <body onLoad=”garankins();”>

3. To start monitoring your keyword rankings go to your analytics, click on “Visitors -> Custom Variables” and then you’ll be able to see what were teh positions of yoru keywords.

Posted by: SEO Positive

Posted on: October 24, 2011 2:46 pm

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It’s no secret that the Android platform is a serious contender for Apple’s iPhone and has been for some time, forcing both companies to become involved in a bitter dispute over the design and build of many of the features of each system.

But the feud has heated up even further this week after Steve Jobs, the recently deceased founder of Apple Inc., authorised the release of a biography today (24th October) that communicates his hatred for Google’s ‘innovation’ and his fury at the introduction of the company’s rival operating system, which has grown in popularity in recent months and obtained a higher share of the market than anticipated throughout the third business quarter.

In the book, which was penned by Walter Isaacson and has leapt to the top of Amazon’s bestsellers chart already, Jobs claims that he’s going to ‘destroy Android because it’s a stolen product’, and goes on to say that ‘they (Google) are scared to death because they know they are guilty’.

Isaacson conducted interviews with Steve himself, as well as a number of family members and close friends, in the two years leading up to his death before Jobs lost his ongoing battle with pancreatic cancer on 5th October. The writer has described Steve’s inherent anger when he was asked to discuss Android and, in an interview with CBS’s “60 Minutes”, documents his tendency to portray a ‘brittle’, ‘petulant’ and ‘mean’ character.

Ironically, relations have been mutually good between the two companies in the past, with Jobs acting as a mentor to Google’s founder Larry Page and allowing company boss Eric Schmidt to sit on Apple’s board of directors. Despite the row, a number of high profile employees from Google’s camp have paid tribute to Jobs since he passed away, with Page describing him as ‘a great man with incredible achievements’.

Posted by: SEO Positive

Posted on: October 24, 2011 1:45 pm

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In response to recent demand from clients, SEO Positive is proud to announce the launch of our brand new affordable reputation management packages. But what is reputation management, and when will you need to take advantage of the service now on offer from the UK’s leading SEO and PPC company?

Companies can achieve fantastic exposure by exploring the potential of the web. The internet offers up a vast catalogue of data to anyone searching for a bit of information about a company or product, which means that in order to be successful, business owners need to control their online reputation and take charge of their unique brand – normally, with a little bit of clever SEO, this can be achieved in only a few months. First impressions count for everything, and generating positive feedback about your products or services reassures your potential customers and establishes your company as reputable and trustworthy.

But remember, within this catalogue of data there is likely to be less-than-flattering opinions about your business. Just as consumers are able to post a positive review about your business, there are plenty of people out there who won’t think twice about tarnishing your name, and unfortunately there are a number of ways they can attack your brand.

So When Do I Need Help?

The best way to find out whether you require our reputation management services is by searching for your company, brand name, main products or most recognisable employees in the major search engines (namely Google, Yahoo! and Bing). Take a look at the results that appear underneath your search query. Users will look at everything they find and are specifically hunting to see if you’ve left a positive impression on customers (or anyone else, for that matter). Your website’s URL should come up, but what other sites, articles or reviews are associated with your name?

If You’ve Been Savvy:

There will be a diverse number of results returned and nearly all of these will be within your control. You’ll see social profiles, registered business listings, press releases and even internal web pages from your site, all of which will show your company in a good light. There are no obvious negative comments and potential customers will be able to find all the information they need (quickly and easily) that will convince them to choose your company over your competitors.

If You’ve Been Lucky:

There will still be a credible number of results returned for your search, but they won’t be well-crafted or particularly impressive, and in some cases may even be completely irrelevant. Users will immediately recognise that you’ve made no attempt to present yourself properly within the search engines, even if it’s a subliminal realisation, and while they won’t necessarily be turned off by your efforts, they may decide that a rival company will do a better job.

If You’ve Neglected Your Online Reputation:

You may have been unlucky in the sense that you’ve suffered negative press recently, or a particular patron has gone out of their way to post scathing reviews of your company online and the article or post is ranking highly and therefore extremely visible. Your brand name may have popped up one time too many amongst complaint sites, or perhaps it is other industry professionals that have been publishing a lacklustre opinion of your business. Even one prominently displayed public slating of your service can ruin your opportunities. This could include a Facebook group dedicated to negative feedback about your company or even an entire hate site built around a bad experience. Basically, if you don’t like what you see within the search engines, it’s time to employ a credible reputation management company to set things right.

What Can I Do To Improve My Online Reputation?

Businesses can, of course, attempt to boost their online rep themselves, but in doing so run the risk of damaging their campaign even further. We would always recommend getting in touch with a reliable reputation management company (such as SEO Positive) to discuss your options and to make sure you don’t end up making any costly mistakes.

Make sure consumers, businesses, employees and journalists take you seriously by establishing a clear reputation management strategy straightaway. Remember, if any type of negative review has been posted, it’s going to be discoverable for years to come if users are prepared to search deep enough – it’s just up to you and your chosen reputation management company to control what your audience sees from the offset to prevent a bad feeling materialising around your brand.

Posted by: SEO Positive

Posted on: October 21, 2011 9:16 am

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Do you need an SEO app that goes the extra mile for you and your business? With these iPhone apps, it won’t matter if you’re an amateur or a veteran to SEO – they’ll have you covered! Make your daily business tasks easier, bring in more profit and online visibility with fully functional SEO tools right on your iPhone. Stay connected with these functional SEO apps on the go and you’ll always be on top of your site’s ranking.
1. ProSEO. For $9.99, ProSEO makes this app a handy one for any business owner to have. Keep tabs on your site’s tags, meta tags and code listings. Check for the most used phrases with this awesome SEO app.
2. iSEO. Do you want to have SERP analyzer and web dictionary at your disposal in between business meetings, on the subway or will just a random moment in time to kill? Discover how high you rank in SEO and keep one step ahead of everyone else!
3. SEO Ranking. Stay on top of your Google ranking at all times with this wonderful app installed on your iPhone. Admire the graph design that illustrates where your site’s ranking is over specific periods of time.
4. SEM. Ever dream about having multiple calculators to figure out search engine marketing equations? Want to bump up your ranking but need a campaign per action cost or want to figure out how much an email or banner campaign will cost you? Use the SEM app for all of your direct marketing needs!
5. Domainer. As the first SEO app for the iPhone, it’s the perfect basic app for anyone of all SEO level to have. Simple to use and in concept but free to iPhone users, it checks your page rank within minutes and gives you the confidence or information you need to improve your site’s SEO.
6. Domain Tracker. Check available domain names and get notified on which ones are taken, which ones are available, etc. Free.
7. Link Juice. Link Juice is another great app to have for anyone who wants to keep tabs on their page rankings. Stay in touch with backlink data, page authority and URL’s on the domain page that you enter. Whether you’re a specialist in SEO or not, Link Juice helps you to improve to Bing or Google ranking.
8. WebFight. Useful in both your personal and professional life, Web Fight is all about discovering which site of the two has more traffic, leads, etc. As a bonus it provides images of each searchable phrase.
9. Analytics Agent. Manage multiple websites by having access to traffic sources, visitor information and graphs illustrating page visits.
10. Website SEO Audit. As another free iPhone app that’s loaded with convenience, you really can’t go wrong. This app checks all the necessary ingredients of your website to ensure its as SEO friendly as it can be, including backlinks, Google page rank, age of domain and server location.
E. Steadman writes for Amazing Domains, a virtual marketplace for <a href=”http://www.amazingdomains.co.uk“>UK domain</a> names of high quality.

Posted by: Peter Andrease

Posted on: October 21, 2011 8:45 am

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This tutorial will show you 5 quick tips that are useful to bear in mind when you start designing a website:

1. Knowing Your Target Audience
Probably the most important factor to bear in mind is knowing the type of audience your site is looking to reach. Is it business to business or business to public, is it aimed at a younger or older customer base, for men or women etc etc. Determining these factors can help to know how to approach the design and layout. For instance you wouldn’t want heavy animation or bright colours on a corporate website but you might on a childs televsion site.

2. Knowing Your Competitors
Its always a good idea to check out any competitors websites. This will not only assist in any inspirational problems but also give a good basis for what potential customers will be choosing between. Have a look at sites that work well and sites that don’t and try to include some of the good features, obviously without copying.

3. Alignment & Positioning
Any good designer will know that alignment is key to the foundation of an attractive design, you could have the most attractive banners, images and fonts used but if they’re not layed out correctly then they will look a mess. So ensure there are correct padded gaps between elements, logos should be placed top left and line page elements up as best as possible.

4. Use of Colour
Try to keep to 2/3 colours on a webpage and use your key colours as sparingly as possible. This way the colour can be used to highlight certain key elements, like a call to action button. Generally you should base the use of colour around the logo and use complimentary colours throughout, also try to avoid using dark backgrounds for large amount of text unless used appropriately.

5. Keep Things Simple
Above all else just try to keep things as simple and clean as possible. Even when creating a bright, animation fueled website for a childs TV programme, you still need to keep the elements on the page simple and not have things constantly flashing or distracting the user. Simplicity is key, keep things clean and let white space be your friend. That way it gives you the oppurtunity to make key elements more interesting and colourful.

Posted by: Evaldas Balcius

Posted on: October 20, 2011 2:58 pm

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A lot of ecommerce websites, might have thousands of products that might temporarily change their stock availability, or just adding a lot of new products to their website on daily basis. So, even if you’ve got very well managed Google Adwords campaigns with thousands of keywords and very themed ad groups it is hard to keep your adwords account updated with every product change.

To resolve this problem Google are launching “Dynamic Search Ads” which will help to keep your ads automatically updated with your stock changes.

So, how “Dynamic Search Ads” functionality will work:

  • Dynamic Search Ads will get fresh data about your ecommerce website listings via Google organic crawl system.
  • Dynamic Search Ad will be triggered whenever relevant search occurs in Google.
  • Google will  dynamically generate text ad’s headline, use description template written by advertiser and use the most relevant destination URL.

This additional functionality will allow you to stay in full control and target various part of you website, even if you want to target entire website, specific product category or pages with specific keywords.

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