Posted by: SEO Positive

Posted on: August 31, 2011 10:55 am

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Recently Gmail has blocked access to all users under the age of 13, jumping on the social media bandwagon so to speak. As Gmail is an email service, it does not make quite as much sense as to why Facebook, Twitter and other social networks have age restrictions for those under 13. Then again why would children want to be on Facebook and the other major networks in the first place?

The Under 13 Rule

The ‘under 13’ rule was put in place as governments believe users under the age of 13 are not responsible enough to use these services. In South Korea, the age limit is 14 due to local laws, as personal information can easily be given away to untrusted people. This kind of behaviour could result in dangerous consequences, such as grooming, for younger users, however it can also be dangerous to any user of any age and it is a drawback every user should be aware of.

Why Do Kids Want to Be on Social Networks?

Kids want to be on Facebook and other networks for many reasons. The most outstanding factor would probably be because of their friends and them being able to contact and share information with them. Another element is that it can appear somewhat glamorous as adults use the social media, another reason is the social gaming aspect which appeals to most children as not only can they play games, but also interact with their friends at the same time.

The Child Friendly Alternative

There are actually quite a few social networks that are specifically for kids, one of the most popular would be Club Penguin. Club Penguin is actually owned by Disney and is moderated quite well (for example any words that are not permitted are filtered out). This stops users being exposed to unsuitable language and prevents personal details being given out. With many child-orientated social networking sites, gaming is a heavy aspect but there is also the ability to talk to fellow members and interact with them.

Safety Precautions

All users of the internet, of any age, should be aware of the dangers that the internet does hold, such as identity theft and cyber bullying. As a result of this, the correct precautions need to be taken. Personal information should be very closely guarded and the sites that are visited needs to have some form of precaution, due to unwanted content or risk of virus’ and malware.

Conclusion

It is understandable why children want to be on sites like Facebook and Myspace, however at the end of the day they are not suitable and the age restrictions are there for a reason. There are plenty of alternatives that are specifically aimed at children and will provide the best experience in both safety and enjoyment.

Posted by: SEO Positive

Posted on: August 26, 2011 2:13 pm

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Google Analytics is an essential tool that all website owners should at least be aware of, analytics allows you to track a lot of information about your site, it informs you of all the activities that a user carries out, for example, where they directed from and how long they stayed on the site.

How to Create a Google Analytics Account

To create a Google Analytics account, you will need a Google account this doesn’t mean you need to create a Gmail account, simply go to http://www.google.co.uk and on the top right hand side of the screen you will see a sign in button.

Google

After you have clicked on the sign in button you will be taken to a page that looks like this:

create google acc

Once you have clicked the Create Account Button, you will be sent to a details page, fill out your details that you would like to use, remember creating a Google account and using analytics is completely free. I suggest that you use the same email address and other details that you use for the business or webpage that you are setting up your analytics for, however if you have multiple business’ then you could use any email address or create multiple Google accounts.

Google Details

After you have filled out the form, it will send you to a page that confirms your account creation. You then need to go back to Google’s home page and again go to the sign in button. Your account should already be in the username section so just add your password and you should then be sent to a page like this:

Google Confirm

Click on the verify button then go to your inbox and look for a message from “account-verification-noreply@google.com”. In the email you receive it will say “Welcome to Google Accounts. To activate your account and verify your email address, please click the following link:” if you click the link directly below it will take you to a page that looks similar to this:

Account Google

So now you have your Google account all set up, we must move to setting up the analytics account.

How to Create Your Analytics Account

Visit the Analytics site: http://www.google.com/analytics/ and click the sign up button which is located on the left hand side:

Google Analytics

You will then be taken to a login page, just enter your email address and password for the Google account you just created, then you will be directed to a sign up page, just click the sign up button on the bottom left hand side. Once you have been directed again, you are shown a form for your analytics account, it is essential that you enter all information correctly as any mistakes will affect your analytics results and may even cause it not to work.

Google Analytics Details

You will then have to enter your full name and agree to Google’s Terms and Conditions, after you have done that you will be directed to a page showing the tracking code for your analytics, but the way I will show you how to add analytics to you site, you will not need this code. You will need another code. So click onto the save and finish button.

Analytics Codes

Adding Analytics to Your Site

Log onto your Content Management System, yours could be a WordPress, Joomla or Create however there are many more. Once logged in look for a an edit site information tab, once on here look for Google analytics and add the UA code, If your CMS does not have this, then there will be a plug in available, make sure to check ratings and so on to see if the plug in is functional and users are satisfied with the plug in. Install your chosen plug in into your CMS, follow the instructions and add your UA number to the plug in.

Checking Your Analytics

Google Analytics should take no longer than 72 hours to register, but the majority of the time it is done quicker, to check your analytics, simply visit: the analytics home page, the account overview page will show very brief information, but clicking the report button will show you much more in-depth information.

Posted by: SEO Positive

Posted on: August 25, 2011 1:10 pm

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After months of speculation, Steve Jobs has left his position as chief executive at the technology giant Apple Inc. One of Jobs’ prominent operating officers, Tim Cook, is set to replace Jobs as he leaves the company due to his on-going battle with pancreatic health problems.

As a result of the upheaval, shares in the company have fallen overnight by as much as 5%, which amounts to a staggering loss of £10 billion to Apple’s worth. The figures represent a sense of unease amongst loyal Apple followers, which is especially reflected in the price climbs of some of the firm’s closest competitors such as HTC and Samsung in the same time period. Despite these comparatively dramatic shifts, industry experts do not expect the move to have a huge impact on the everyday running of the business and stress that the move has not come as a surprise to those associated with Apple Inc.

Jobs founded the company with his partner, Steve Wozniak, way back in April 1976 with an aim to sell and distribute the very first Apple computer kits. The company then had great success with their patented Macintosh machines, a widespread alternative to Microsoft’s offerings. Jobs’ involvement in the organisation has been long-standing but he took something of a hiatus between 1985 and 1997 after falling out with members of the board of directors. Since his return to the company, the businessman has pioneered hugely important products such as the iPod and iPhone and brought innovative yet affordable consumer technologies to the masses throughout the past decade.

In wake of today’s news, bloggers and industry experts are begging the question: how will this affect Apple’s future? Jobs has remained synonymous with Apple throughout their recent period of success and is well known within his industry for his charisma, passion and dedication to his business. Many are of the opinion that Cook will find it difficult to live up to the Apple community’s expectations and will cast a watchful eye over his decisions throughout the next few months. Apple’s executives have, however, stressed that the upcoming launches of products such as the iPhone 5 and the iPad 3 will not be affected by Jobs’ departure. It’s worth mentioning, too, that Jobs will now be acting as chairman of the company and so will still be heavily influencing internal processes and developments.

Posted by: SEO Positive

Posted on: August 25, 2011 9:38 am

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Facebook rolled out their new privacy policies a few days ago but not only that, Facebook announced that they would be burying their Foursquare like app called Facebook Places. For those who have not used this app, Places is a check in application for your mobile device, so when you’re out and about you can tell your friends where you are and what you’re doing, in essence this is exactly the same as Foursquare and Places was a clear example of a corporation playing the “me too” game.

Places was released a year ago, and as previously explained, is a “check in” application which allows your friends to see where you are and what you’re doing. Facebook posed a considerable threat to other location based social networks like: Foursquare and Gowalla. The main reason that Facebook Places was considered a threat is because Facebook is the home to more than 750 million users, which means that Places has, or had, the best exposure that a location based social network could have, sadly by October, you could already see that the feature wasn’t catching on as it only received 6% of users actually trying it, that’s 45 million users, which is an astonishing amount, but when you look at the rest of Facebook, it is miniscule and barely visible, especially on the timelines.

Seen as Facebook are killing of Places, they are actually releasing something else, well it is more an incorporation into Facebook, as there is now the option to add a location to your status updates and media uploads. Adding a location to a status is a completely different concept as it doesn’t actually tell you where your friends are, it just tells you where they were, which defeats the object of the application. This location affiliated updates are, in my opinion, unlikely to catch on, there are many reasons as to why, for example the death of Places also the fact that users may not want their whole friend list to know where they are.

Conclusion

The death of Places is obviously a great thing for apps like Foursquare and Gowalla, the fact that Places never posed a threat to them is even greater. However the location based updates are not likely to catch on and if users do want their friends to know where they are, they will use a more specific and well put together app like Foursquare.

Posted by: SEO Positive

Posted on: August 24, 2011 3:50 pm

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Hashtags on Twitter are quite common, but if you don’t know what they are or how they can be used, it can seem quite confusing, which is understandable, everyone has been there. Not only will you learn what a hashtag is, but you will also learn how to use it to its best potential.

What Are Hashtags?

Hashtags are the Twitter equivalent to keywords, they are commonly used for groups and events, but they can also be used for topics and any other subject. You will probably have seen a trending section, and this is the most talked about things on Twitter, hashtags are commonly found on this but sometimes just words appear. Hashtags are much more specific and targeted than words, as if you posted a tweet about SEO, then you could hashtag that and it would be more clear that the tweet was regarding SEO. Whereas if you did not include a hashtag, then the tweet would be less specific as the topic was not displayed.

How To Search For Hashtags

At the top of Twitter there is a search bar, so for example you wanted to find people who were talking about SEO, so you would use the hashtag #SEO, you will then be given a timeline for all tweets with #SEO in them in a real time format. There could potentially be a few promoted tweets, which are paid for advertising, but there are not many due to this being a new feature rolled out by Twitter.

Twitter HashTags

How To Make The Most of Hashtags

As you can see, Hashtags have the potential to help your tweets become more noticed, this can result in more followers and also retweets depending on the nature of your post. So to make the most of hashtags, I recommend religiously including them into each tweet you post. It needs to be addressed that if you stuff your tweets full of hashtags, then the post starts to lose its’ meaning and becomes very spammy, I suggest a maximum of three hashtags in a post.

Conclusion

Hashtags can be very helpful, and it does take a bit of practice to get more comfortable with them, I urge you to begin using them in your tweets and you will see a noticeable increase in activity, although it is not an essential to use hashtags, but they will give you a slight boost in the Twitter world.

Posted by: SEO Positive

Posted on: August 24, 2011 8:01 am

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Mark Elliot Zuckerberg was born may 14th in the year 1984, Zuckerberg is an American internet entrepreneur and a computer programmer. His most famous creation was Facebook, as he is the co-creator and now the president and chief executive of the infamous social network. Mark worked with classmates: Chris Hughes, Dustin Moskovitz and Eduardo Saverin whilst studying at Harvard University. Time magazine named Mark Zuckerberg the person of the year in 2010 and by 2011,  his personal wealth was valued at roughly $13.5 billion.

A film called “The Social Network” was released in 2010. Jessie Eisenberg stars as Mark and plays his college life and the beginning stages of Facebook. The film received a Golden Globe award for the Best Picture in 2011.

One of Zuckerbergs smaller projects was Wirehog, due to Facebook’s original purpose was for photo sharing, Wirehog was essential for it to function. However, Facebook has developed into something much more complex and Wirehog would not be able to support it because it was only used for file sharing between two people, but Facebook shares not only images but all ranges of media and information to an endless amount of users.

Facebook was launched in Marks’ Harvard dormitory in 2004. Although the Facebook that is well recognised today was not what it originally was, it was originally a photo sharing programme exclusive for those on the campus, for a full history of Facebook, visit our infograph. The social network we all know as Facebook is now estimated to be worth $50 billion, this is an obvious sign for Zuckerbergs wealth and his success.

Posted by: SEO Positive

Posted on: August 23, 2011 3:47 pm

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In a recent blog post published by Google’s CEO Larry Page, the media mogul announced that his corporation has bought Motorola Mobility, the smartphone division of the world-renowned electronics company, for a wallet-busting $12.5 billion.

Although it comes as no shock to web industry experts, this is a huge move for Google, as Motorola own a grand total of 24,000 patents and boasts approximately 20,000 employees, which almost matches Google’s own current headcount. It’s also a crucial step for the continuing growth of Google’s Android mobile platform, which as it stands holds a staggering 30% of America’s smartphone market. Motorola regained its popularity and counteracted flagging revenues by working closely with Google’s innovative operating system and offering consumers an alternative to the iPhone.

Interestingly, Google have decided to run Motorola as a separate business. In the said blog, published on 15th August, Page expressed his desire to carry on working with a number of hardware partners rather than place all of his tech-eggs in one basket, a wise move considering the ever-fluctuating market shares of the world’s largest mobile phone providers. Some may argue that Google’s dominance within the industry has reached unnecessary heights and is pushing out the competition (ie Microsoft and Apple) by means of swallowing up as many similar technology companies as possible, including most recently Phonetic Arts in the UK and the mobile search innovator AdMob. In fact, Microsoft and Apple have also been in the news recently for their efforts to introduce licensing fees for manufacturers looking to make use of the Android device and to buy as many older patents as possible to allegedly ‘protect competition and innovation’ within the sector. Consumers will be making up their own minds and will no doubt be interested to see how this latest deal affects their user experience. Shareholders too will be scrutinising figures to try and understand the impact this decision will have on their investments.

As an SEO company, our main focus is to increase the awareness of businesses, no matter how small their budget and how large their expectations. However, search engine optimisation isn’t just used by the big corporations for search engine domination – SEO is an essential component of your very own personal branding campaign too!

Individuals are increasingly turning to the major search engines as their resource of choice. If you’re looking to enhance your career or ‘sell’ yourself as an expert within a particular arena, where better to go than the web? You’re up against the major players and your shrewdest competitors, but the exposure is second to none. Users will ‘Google’ your name before they’ll pick up the phone to give you a call, so you need to be sure that the information they find is as relevant and flattering as possible.

Creating a solid online reputation is a must for anybody who relies on the internet to showcase their skills and attributes. You could be trying to carve out a niche in a certain market with the use of a blog; you might be a budding entrepreneur looking to get your name out there with the help of carefully-managed social media campaigns and clever networking. Perhaps you want to leave your mark within a particular industry and wish to be known as a knowledgeable and influential individual within your chosen field – whatever the reason for your personal branding endeavours, there are several factors that you have to bear in mind when setting yourself up for net success.

The largest components of effective personal branding are a fully-functional website and a blog that is fresh and regularly updated. Both of these platforms benefit from good SEO work and the same principles apply as if you were approaching SEM strategy for a business or an online shop. There are many arguments for and against both personal websites and blogs, but we recommend that you set up both for maximum reach on the web, just as you would if you were trying to raise awareness of your products or services. The website acts as a functional source of information for potential employers, customers and the like, whereas the blog is a true reflection of your latest thoughts and activities (and is also much easier to maintain on a regular basis, especially if you’re not particularly tech-minded).

Building your reputation is a time-consuming process that should never be undertaken lightly. The commonly discussed downside to the internet is that any unwanted data is readily available indefinitely – it’s hard to mask any unwelcome feedback or damning reviews and all information you provide must be as accurate and truthful as possible if you’re going to earn your fans’ trust. This is why SEO is especially useful when it comes to personal branding. With intelligent reputation management and sharp page promotion, you can place yourself in a position to be seen – for all the right reasons.

Luckily, the majority of the approaches undertaken by business-minded SEO consultants are applicable when it comes to personal branding. Researching and deciding upon your most relevant keywords is, of course, the first step. Then comes the backlinking process, which you are able to experiment with yourself if your budget is extremely limited. Reaching out to sites of similar interests and topics is essential, not only to improve the relevancy and rank of your pages, but to raise your profile in the professional circles that matter to you. There’s a lot written about link building on the web and much of the information conflicts with general opinion, but the general rule of thumb is to link to sites that have a great reputation and will generate the best buzz around your work or personality. Then, consider making use of the huge range of social network sites out there and make it easy for users to get in touch.

Of course, it’s best to get in touch with a reputable SEO company for that extra advice and guidance, as you’ll see faster results and an improved ROI. There are plenty of affordable SEO options for individuals wishing to gain that extra edge on the web!

Posted by: SEO Positive

Posted on: August 22, 2011 2:01 pm

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black hat SEO

There are obviously more than 4 fails in the world of SEO, but these appear to be the most common, the most pointless or the most annoying for users. Many webmasters have tried to game Google to get the best out of the SERP’s by using different SEO techniques, but the fails of SEO are consistently black hat methods, they are frowned upon by Google and they are strongly disagreed with by many SEO’s as they do not provide long term results, only short term. So let the 4 fails of SEO be presented to you so your website and yourself will benefit from a higher SERP and not being blacklisted by Google.

Cloaking

Cloaking is showing information to the search engine and then something completely different to the user. So when a search engine visits your page, it finds a really well optimised page which will do very well in the search listings, however when a user logs onto your site, they find something completely different. Google states in their guidelines that they will penalise websites for this, and they will eventually find out, it is just a case of when

Frames

Frames are something your webmaster should know of, but basically frames are a way of bringing in information from other webpages without showing it to Google. Google’s robots cannot read frames, so by using them you are wasting content that could be seen and potentially help your SERP’s.

Hidden Texts and Links

Hiding texts and links is a simple process, just change the text or link to the same colour as your background. This can be confused with cloaking but all the information is on page, but it is not visible. Again this will help you in the SERP’s but Google will eventually find out and penalise your site.

Page Redirects

Now you know yourself if you are searching for a page and get redirected to something completely irrelevant on another site, or even the same site. It annoys you, so why would you want to annoy your visitors? Not only does that but Google not approve of this type of behaviour and punshes sites accordingly.

Conclusion

Google has always done their best to provide the best user experience with their listings, and they are constantly updating and modifying their algorithms to provide the most relevant results for their users. So the best way has always and will always be to provide for the users and not the search engines.

Posted by: SEO Positive

Posted on: August 17, 2011 3:40 pm

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Google’s new; Google Related toolbar or extension was released on the 16th of August. As explained in Google’s video of the Related feature, the toolbar shows relevant information to the web page that you are viewing. The information ranges quite a lot, from web pages to all sorts of media; Related shows you most relevant content on the web.

The Related feature is available on both Chrome and Internet Explorer. Now as I have previously discussed, in a comparison of the browsers, Google’s Chrome and IE are the biggest browsers going, this gives the related feature possibly the biggest exposure possible.

Usability

The toolbar pops up at the bottom of your chosen browser and is relatively small considering the information that is displayed.

The information is categorized and laid out quite neatly. I think this is quite simple considering how complex the actual idea of it is. Another good feature of Related is that it shows an image of the page or piece of media that is displayed, so at first glance you know what is available.

One of the most convenient things about Related is that when media is shown, you are not redirected to another page, you can actually stay on page and view the video. I think this is a great feature as it makes receiving information easier than ever, and more things are in one place.

So How Does It Work?

I have conducted my own trial and error research, attempting to understand how this tool works. Now I started on our home page, SEO Positive, and I control F’d (found) how many times SEO popped up. Now when I looked at the related pages… there was a definite trend between the amount of keywords, and the pages that are less relevant obviously have less keywords. I can safely say that the Related tool does not just pick up on one keyword, it uses all keywords and searches through Google’s index to find the most related pages.

The site that leads me to believe this was HPSEO, now HP in this sense, stands for High Position, and this phrase crops up frequently on their site. As a result of this, other irrelevant pages and media showed up, also due to the fact that they also used the term High Position often. This gives me evidence that Related picks up on all keywords and finds other sites using keywords to a similar frequency.

What Does This Mean for SEO?

There are, from what I have already seen, a few effects that Related is going to cause. The first would be that pages with lower SERP will see a decrease in the amount of traffic they receive; this is due to users being able to visit the top sites and navigate to similar sites through Google Related.

Another factor is that brand names that are not huge, will share relevancy with companies who happen to have similar names, even if they are in a completely different niche. This is likely to annoy users as in actual fact it is not related at all, however it is extremely difficult for a program to make a judgement like that. Although companies with a huge brand awareness will not experience this problem, if anything this could actually benefit them, and I think that in most cases it will.

Finally the last effect I can forsee is that if Google Related proves to be popular, then we will see web sites attempting to game this tool, I can imagine that they will target keywords on a competitors page and make sure their site comes first in the related section.

Conclusion

Google’s Related tool is, at the end of the day, a useful tool. I know I will continue to use it, however other users can find toolbars to be a bit of a nuisance, that being said this extension could change everything or it may just gather dust. I would recommend to experiment with this tool and prepare yourself for what could happen.

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