Posted by: Evaldas Balcius

Posted on: March 30, 2011 10:24 am

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The latest Google update for Display Network Contextual targeting is that you will be able to use targeting not only by keyword themes, audiences and by topics.



To start using targeting by Topics, click on the Topics tab and select the topics you want to target. Also you are able to exclude particular topics where you do not want your ads to be seen.

This update will make live easier for many advertisers using Google Display Network. From now  there are 7 variations how you can reach your visitors on Display Network:

a. By Keywords Themes only;

b. By Topics only;

c. By Topics and Keyword Themes;

d. By Audiences and Keyword Themes;

e. By Audiences Only;

f. By Audiences and Topics;

g. By Audiences, Keyword Themes and Topics;

Posted by: Evaldas Balcius

Posted on: March 25, 2011 9:19 am

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Google has just announced about new location targeting feature for search network. This feature will allow target your ads more precisely and reach more targeted audience for your business

  • The first new advanced location option is “Targeting method” which allows to “Target using either physical location or search intent“, “Target using physical location: Device-based location signals” and “Target using search intent: Location terms in user queries

Example:

You have MOT test service in Chelmsford and you want to advertise for people who are physically located in Chelmsford. You are not interested to show your ads for people who are located somewhere in UK and adding “Chelmsford” to their search queries. You can reach these potential clients with a new targeting option “Target using physical location: Device-based location signal“.

  • Second new option is “Exclusion method” which allows to “Exclude by physical location only” or “Exclude by physical location and search intent

Example:

You run uPVC doors installation company and are advertising installers based Leeds. You don’t want to advertise Doncaster installers and people who are based in Doncaster. There is an option “Exclude by physical location and search intent” which help to advertise your service only for people who are based in Leeds only.

Posted by: Evaldas Balcius

Posted on: March 23, 2011 9:31 am

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First of all you have to install Google Checkout payment on your website. One of the main requirements to get Google Checkout badge activated is to place Google Checkout badge before login pages. It most cases this page has to be Shopping Basket. Google recommends to put this button below the general “Go to Checkout” button.

Also this Google Checkout button has to be sourced from Google servers. Another important requirement is that this button has to link directly to the Google Checkout page, not to the internal Checkout page.

Full list of Google Checkout Badge requirements can be found here.

After all the requirement above is meet than you have to link your Google Adwords and Google Checkout accounts. Login to your Google Checkout then search for the “Settings” tab and select “Google Adwords”. Add your Adwords Customer ID number. After your submit your data Google Checkout team will manually review your account and will send you confirmation email.

Posted by: SEO Positive

Posted on: March 22, 2011 8:52 am

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With the update that Google has incorporated in its Search engine algorithm many SEO companies have lost their high Search engine results page rankings. Many of those who dropped down in rank felt that their site does not deserve to be penalised by Google, thus many questions have actually been lingering in the minds of SEO consultants.

The following are some of the salient points of Matt Cutt’s explanation or tips in relation to the Panda algorithm update for Google’s search engine.

1. Google’s new algorithm is really designed to blog content that are of low quality. Low quality in this context refers to the websites’ content having been copied from another online resource. According to Google they were compelled to do this in order to combat the increasing number of websites who are in essence spamming due to the distribution and use of duplicate contents. One important question is that how about those who are supposed to beutilising standard contents like an address or contact number for specific businesses, where its continuous content might emanate from comments on those posts. If this shall arise Google recommends the use of the <meta name=”robots” content=”noindex> this way Google bots will skip such pages where users or SEO firms can be absolutely sure that the page will not be crawled until after the user or SEO expert decides to remove it.

2. The new algorithm is now also focused on the ad-to-content ratio of the different ads. This means that only a few of the relevant ads should be posted and not to overdo the incorporation of ads in the target website.

3. Google also has incorporated a feature that would slow down the crawling of a webpage or to be more straight about it, Google will ban website pages that are deemed to be irrelevant and not useful. This means that the Googlebot will not crawl or will crawl once in a while pages that are irrelevant.

These three tips may not be full proof in terms of guaranteeing your high search engine results pages ranking but moreover it is to help SEO specialists understand the new Google algorithm and develop new strategies from those basic concepts.

Posted by: SEO Positive

Posted on: March 21, 2011 9:00 am

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Many SEO firms know that the field of search engine optimisation has two facets one is on the internal structure of the website including its links and that of the external or the links or “vote” being casted in favor of the target website. Notice that linking is an integral part of the strategies being utilised across the field of search engine optimisation. The following are some of the different strategies that SEO consultants may use amidst the effects of Googles’ algorithm change.

1. Research – this strategy involves different processes whose goal is to find the best sites where the SEO company could submit to. There are  several pages or websites that offers link submission and such sites are also of good page rank and good SERP position which are the two ingredients needed when scrutinising the site you are linking to.

2. Document your every move – when linking to different websites it is imperative that you know your every move thus documenting your move or in this case gathering of such blog URL or directory URL you have submitted to or gained link from should be listed down in order for you to analyse their effects or influences to your own sites’ page ranking.

3. Link to the internal pages of your site – of course if the linking would come from those not part of the website meaning the link being an external link such would be difficult to acquire. However, if you have several blogs which you can utilise then it is important to promote your website via those blogs, just make sure to link from the blogs to the internal pages of your target website. This way your target website will not only have the home page as the one being linked to thus gaining considerable link juices but also the other pages of the website which will then stand a chance in giving such pages some link “juices” that would be a criteria in gaining a page rank for the page.

Posted by: SEO Positive

Posted on: March 18, 2011 9:56 am

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With the recent addition of a personalised search result, at least a little bit, from Google’s search engine marks the search engine giant’s serious consideration of the social media as an influential force in delivering relevant results to the users. Due this fact SEO firms have started to utilise social media networks as part of their entire marketing campaign and SEO campaign.

However, many SEO companies are failing in this field because of the fact that up to now there really isn’t an iron-clad guide to making a solid social media campaign,  the following however, are definite guidelines that would help SEO consultants start their social media campaign properly.

1. Goal – a clear cut outline of your goals or the things you want to achieve with the social media campaign will give you a clear direction on where you are supposed to go. In terms of social media campaigns SEO experts have several choices on the different types of goals that they would like to set like improving search engine optimisation campaigns, awareness campaign for a new product, or even to increase ROI in terms of sales. Different goals entail different approaches.

2. Target Audiences – since the main effort is on social media campaign it means that you are directly dealing with people, people who of course are “alive online” and interacting. Knowing your audience of course does not entail an extensive product sampling and research but rather a good understanding of the demographics in terms of internet or social media users. One of the best place to start your understanding would be the Forrester’s Social Technographics Ladder, where it categorises the different types of users of multimedia.

3.  How to Approach – now that you have determined your audience and your objectives it is time to plan your attack or in a subtle way of saying it you approach towards your social media campaign. Deciding on the main social media platform to use during the campaign will be the best starter approach whether you are to build a Facebook page or a Twitter page for your campaign you need to always integrate such choices with the audiences and goals you have just developed.

These are three of the step-by-step approaches that one can do in order to develop a good social media campaign, however we also advise you to keep your eyes open for latest developments that might help you in your social media campaign as you move along.

Posted by: Peter Andrease

Posted on: March 17, 2011 10:24 am

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This tutorial will show you how to change an image placeholder into a different image using a simple select field and a small bit of Javascript.

This could be used for instance on a product page where you have a different colour select option for an item and you want the image to change to match the select box.

First have your images ready, I have a blank.gif image, which is the main image that shows on page load, then I have red.gif and blue.gif that the select box will change it to.

Now add the following javascript code to your header:

This javascript function bascially sets up two variables: image and change. It sets the image variable to the id: imageToSwap and the change variable to the id: colour. It then makes the object’s search path that has the image ID the same value as the value of the object that has the colour id.

So in the page you will need to add the following image placeholder which has the imageToSwap id and the search path is whatever your default image is:

Now all you need is to add the select box with the colour id as follows:

Now when you select either red or blue the image will change to that of its option value.

Note: You will need to add the full path if the image is not in the same directory.

Posted by: SEO Positive

Posted on: March 17, 2011 9:01 am

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Many SEO companies know that the algorithm of Google was drastically updated with the goal of combatting different web spams and sites with poor content quality. This change in the algorithm does not only affect the content creation part of the SEO campaign but further it affected the link building processes. In order to solve problems that originated from the new algorithm the following are some tips on how to build your links without being affected by the new Google algorithm.

1. Conduct research on where you could link, instead of looking for a huge list of directory sites where you could submit your link it would be best if you also utilise the power of search. This means that when looking for sites where you could submit to one should type on the search engine query box the following “add URL + keyword”, once done you will be surprised with the rich resource of sites to submit to.

2. Look for research link searches – this is a fairly new strategy to link building however it is very effective as it utilises the sites of already established and big brands.

3. Link to DMOZ – there is no need to link to thousands or millions of directories, the incorporation of your site to the open directory project via DMOZ would prove to be enough in terms of gaining link “juices” which could thus later on be utilised as a determinant on whether or not your site will be provided with the page ranking from Google.

These three link building strategies does not involve the incorporation of content within your website rather it focuses on external strategies that would otherwise have an equal if not greater impact on the target website.

Posted by: Evaldas Balcius

Posted on: March 15, 2011 10:37 am

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Sometimes you may meet a problem that the website hasn’t separate ”Thank You” page, which is necessary for Goal Tracking as “Goal URL”. But there is a solution for this issue:

1. Add _trackPageview javascript method in a link which is clicked after the inquiry form is filled. Follow the example below:

<a href=”http://www.seo-positive.co.uk/Contact-us” onClick=”javascript:pageTracker._trackPageview(‘/contact-us/thank-you’);”>Submit</a>

The code above tricks Google Analytics thinking that http://www.seo-positive.co.uk/contact-us/thank-you page was clicked and Google Analytics tracking code was executed, but this page doesn’t physical exist.

2. After _trackpageview javascript code is implemented, you have to create a Goal and set “Goal URL” as  /contact-us/thank-you

3. You may be able to track your Goals without having separate thank you page.

Posted by: Evaldas Balcius

Posted on: March 11, 2011 2:31 pm

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Google has just announced about new Google Adwords ad rotation setting option: “Optimise for conversions: Show ads expected to provide more conversions“. This ad rotation setting will be showing ads that are converting better.

Before there were only two ad rotation settings:

  • Optimise for Clicks – Shows ads expected to provide more clicks;
  • Rotate – Show ads more evenly.

Ad rotation options that were available before helped to show ads with higher Click Through Rates more often. But there is a thing that ads with higher click through rates are not always converting better.

You have to enable Google Conversion Tracking if you want to be able to use “Optimise for conversions: Show ads expected to provide more conversions” option.

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