Posted by: SEO Positive

Posted on: December 20, 2010 9:22 am

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With the introduction of new technologies over the internet like that of social media networks and microblogs many SEO experts are looking at the possibilities of incorporating these into their SEO campaigns and strategies. It is therefore very important for an SEO firm to research and observe the trends in social media and microblog. One of the most useful data or information that an SEO company could get from the microblog and social media companies as well as those search engine companies is the collated annual data of the such companies on which topics are trending in their websites. Trending means which topic or global issue may have gained popularity online through participation of members in the discussion within the microblog or the social media networks’ site, every year search engine companies are releasing to the public the top topics trending for the year recently, Yahoo and Bing announced their top 2010 search trends and just last week Google has also released its insights on major searches, this week the microblog Twitter had jumped into the bandwagon by releasing their 2010 top tweets. Twitter have collated the data from the more than twenty-five million tweets that were sent by its registered members.

Twitter has explained that their algorithm is based on the function of tracking the volume of terminologies used to determine top topics in realtime. This would therefore in effect would enable Twitter to determine emerging trends before they even become popular, which makes the Twitter algorithm a reliable and powerful information-giving algorithm for many SEO companies and  SEO consultants. In its top tweets for 2010 Twitter have classified such tweets according to Technology , Movies , People and News Events however it was noticed that the highest trending topic was the oil spill in the Gulf of Mexico which would mean that marketer should also look at news topics as one of the focus for marketing.

Posted by: SEO Positive

Posted on: December 17, 2010 10:25 am

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Google is considered to be the leader in terms of the search engine industry, having to maintain their first ranking throughout the years ever since it overtook Yahoo for that position. Google had so many competition for the throne among them is the operating system giant Microsoft who has developed and re-developed their search engine in order to be able to compete with the search engine giant, despite the extensive marketing strategy Microsoft, until today have not achieved its goal. Google remains to be the leader in search and has also become a household name. This advantage from Google is considered to be a double edge sword because of the fact that on one hand the popularity and its dominant position in the internet business could be considered as a huge advantage however it was also being contemplated now if such “advantage” could also cause some “disadvantages”. In the latest news from the French competition authority they have said that Google may have abused its dominant position in the field of Internet search advertising. This findings were issued after an extensive analysis of the search advertising business where in Google is said to have a ninety percent of share in France.

In the findings the research team have found some possible exclusionary conduct that were done in order to delay, discourage or to eliminate competitors, where such exclusion is not based on merit-based competition. Further the team found out that there are possible operational abuses which are evident in the search engine imposing exhorbitant conditions to is customers and partners. According to the French researchers there are several laws and rules that are in place in order to curb such abuses and this is exhibited in the settlement of the case between Google and Navx where the latter is a company that supplies drivers mapping technologies providing them with location of radar speed traps in Frances’ roads. In the case Google refused to Navx to advertise in its network but the justice department ruled that Google should allow Navx to advertise.

Posted by: Evaldas Balcius

Posted on: December 16, 2010 12:10 pm

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As a follow up to my tutorial post about “5 Easy Steps to Get Products Listed on Google Product Search” it will be usefull tune-up your Google Shopping listings and monitor  Google Shopping Traffic on Google Analytics.

You just have modify your Google Shopping feed generator script and add campaign tracking code at the end of product link. There is an example below how the campaign tracking codes should look like: http://www.example.com/product/example?utm_medium=google_shopping&utm_source=google&utm_campaign=google_shopping.

Google Analytics has a tool called “URL Builder” which will be very usefull for manual campaign tracking code generation.

Next week I will post about advanced Google Shopping options like distributing Google Shopping products via Google Adwords ads.

Posted by: SEO Positive

Posted on: December 16, 2010 9:11 am

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Every SEO company and SEO specialist are always on the look out for what would be the latest or the next big thing in search engine optimisation. This is why many of those SEO companies and SEO consultants are looking and observing at the different search engine optimisation processes and procedures as well as new technologies that are introduced or about to come out which would affect the business of search engine optimisation in general. According to the head of natural search who is writing for the Search engine watch have stated that one of the most important change or influence in the field of search for the coming year is that of the integration of social media. This observation is backed by the fact that social plays a major role in terms of the number users, the foremost social media network, Facebook, already have gained more than five hundred million users. The interaction of these users of Facebook could also mean as an opportunity to promote products as the CEO of Facebook would believe that people are inclined to take the suggestions of friends and relatives in buying or trying out products rather that those that are just suggested or returned by search engines.

For SEO social media can also be a source of backlinks for your website which means therefore that social media should be coupled with the different SEO strategies in mind. Another point to consider is the use of blogs and micro blogs, for those who are promoting products through blogs or those that are considered as industry bloggers delivering updates on your blog through the micro blog Twitter would also be a good idea.

Finally, one important consideration also is the integration or transformation of your website into mobile, this would mean that your website should also now be applicable for mobile especially so that there is a projected increase in the sales of smartphones and other mobile devices.

Posted by: SEO Positive

Posted on: December 15, 2010 8:53 am

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Google is considered to be the search engine giant and for several years the said search engine giant was able to attract more users making the search engine company the number one company visited by most people, to top it all off Google already became a household name. Apart from their business on search engine Google have diversified into different branches developing several other products like that of the android for mobile and the most anticipated Google Chrome Operating System. Many Search Engine companies became contenders for Google’s crown one of which is the company who pioneered in the field of search engines, Yahoo, another contender is Microsoft who was reported to have recently spent so much for advertising and developing of their search engine. Despite all of these however Google remained to be the foremost search engine.

Today however there is a contender that is considered to be the most probable challenger for Google’s crown and this came from an unlikely source. Facebook, according to recent statistics is the website that is most visited and utilised by a lot of people, aside from the fact that the social media giant have more than five hundred million users. One defining formula that is considered for the success of facebook is through the use of social media, according to the founder Mark Zuckerberg people would prefer to utilise products or services that are recommended by their family and friends rather than those that were just search from the internet. This social interaction between Facebooks’ more than five hundred million users has been considered the best formula for gaining more active users. According to comScore, a company in charge of gathering data from the internet, Google remains to have the highest monthly unique visitors however Facebook has the most number of time spent by visitors online.

Posted by: SEO Positive

Posted on: December 14, 2010 8:53 am

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In the field of search engine optimisation there are the so called Black Hat and White Hat SEO. These search engine optimisation type of approaches are on different side of a coin, which means one is dwelling on the good site or “legal” side of SEO and the other on the dark side of SEO. However, because of the different tools and SEO techniques that are coming out these days it is difficult for any search engine optimisation company to identify which technique coul be considered as white hat and which could be black hat. Knowing or identifying the type of SEO technique used is imperative for every SEO agency or SEO company because of the fact that this will help prevent them from committing mistakes when developing or when implementing their SEO strategies. Although there is no actual checklist on what White Hat SEO is, due to the fact that some white hat SEO techniques may later on be considered as a black hat SEO technique due to the fact that some SEO consultants or SEO agents would abuse the use of such strategy. Even though there is no legitimate standard list on the white hat strategies there are several criteria that can be considered when identifying a White Hat SEO technique from Black Hat SEO.

One of the criteria that can be considered when identifying white hat SEO technique is that the SEO company or the SEO consultant is always creating unique and high quality content, fresh unique and high quality content for a web page is an SEO gold mine because of the fact that writing fresh unique content by itself is already time consuming and very tedious but the rewards of course is very high. Second criteria for a white hat SEO is the there is a continuous development of the links and such links are taken only from relevant and high quality websites and not resorting to any link farming spamming techniques.

These two criteria if you can notice is rooted to the two factors that can affect one’s SEO campaign that is both content and link.

Posted by: SEO Positive

Posted on: December 13, 2010 9:02 am

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As what every SEO company and SEO consultant would always say a website especially an ecommerce website is going to be useless if it is not found by its target audience online. This is the major or driving force of Search engine optimisation, the ability to provide website the opportunity to gain traffic by becoming visible over the different search engines. Promoting your website is the second main path that you should take after developing your website which also includes of course the different on-page optimisation processes. Promoting your website can be done by gaining backlinks from other websites, although if your website is regularly updated and is structured properly it is imperative to still promote your website and that could be done via the use of social media sites. Submitting your website to social bookmarking sites could actually help promote your website online, however a word of caution, having to promote your website excessively to social media sites could also harm your campaign as it might be interpreted by many search engines as spam contents or spam promotion.

One of the best way in promoting your website is through blog posts, announcing any updates or new products in your website could help increase your websites’ reputation. Not to mention the fact that you already are marketing your product through your blog post. When creating your blog post though you have to make sure that your content would mean something and not just a one paragraph or one sentence announcement. Go big and write interesting items, remember you are not mainly promoting your website to search engine crawlers you are promoting your product as a whole to potential human internet users.

Second is to think of your target community, open up communication with other people in your target community and spark discussions as this would also again help in the promotion of your website. Avoid spammy link requests and even purchased links.

Posted by: SEO Positive

Posted on: December 10, 2010 9:36 am

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Describing your web page content is imperative not only for purposes of making your webpage readable for internet users but also for search engine bots or crawlers. Page content is an important element for a website because of the fact that it is most of the time in the content that search engine bots are gathering data from the website which means more data gathered and processed would give the website a higher probability of being ranked in the first page of the search engine results page, that is of course still depending on several other SEO factors. Many SEO companies and SEO consultants are aware of the above mentioned fact about a web pages’ content however not much is being given importance because of the commonality of the methods or procedures being used in this particular SEO strategy. For those who are still new in the field of SEO, or for new and upcoming SEO companies and SEO consultants errors are commonly committed when writing their page content. The following are some guidelines on what may not or may be done in order to properly optimise your websites’ page content.

1.       When inserting title tags make sure that the content of such tag or the title of the website or webpage in general would not be something that is irrelevant to that of the website as a whole.

2.       Avoid using titles that are in default or are generic in nature, this would mean that you have to name every page according to the relevance and the specific keywords that are being utilised for the SEO campaign.

3.       Avoid lengthy page titles or page names especially so that these page titles may prove to be confusing and useless for your internet users, in relation with this it is also important to avoid stuffing the alt attribute by not inserting spammy keywords a black hat SEO technique known as keyword stuffing.

Posted by: SEO Positive

Posted on: December 10, 2010 9:33 am

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After several months of anticipation, well over a year to be exact, Google’s much ballyhooed Operating System has finally been launched. Google has published before that they are in the process of developing an Operating System and as the months goes by little bits of information have been given. First information was that the Google Chrome Operating System will first be integrated with netbooks and it can be recalled that some major companies producing netbooks have already announced that their next sets of netbooks will be integrated with the Chrome Operating System. There were even rumors that Google chrome OS will not be launched and is was a failure, this came about because of the fact that the launching was constantly being postponed.

These speculations were put to rest when Google finally launched the Google Chrome Operating System. The Google Chrome OS at first glance have been developed around the Google browser experience. Unlike the typical Operating System it does not have any desktops only a browser. Taskbar and docking bays are nowhere in sight and no Operating System Updates nor any Heavy Program Installs. What Google Chrome OS offers is just the Internet, The Chrome Apps and the websites. A login screen would greet first time users and it would take around sixty seconds to set up the login properties for the first time. Logging in to the Chrome OS may be dependent on your Gmail account or address. It is because of the fact that the Chrome Operating System is entirely web-based or cloud based starting the netbook is as instant as opening a Chrome browser window, booting is nearly instant and it resumes and sleeps almost instantly. Chrome OS is cloud based therefore everything is synched with the web, you will have to be logged on to Google and thus allowing users to gain access to emails and downloaded applications. Along with the launch of Chrome OS is the launch of the Google App Store which could also contain downloadable apps which could make the Chrome Operating system a lot more powerful.

Posted by: SEO Positive

Posted on: December 9, 2010 12:44 pm

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Recently, the search engine giant came under fire due to the incident caused by an internet marketer who implements negative practices onto it’s clients and customers and that he benefits from the negative comments posted by the clients on his website. What made Google to be under fire in this incident is that even though the marketer or the culprit in this matter was already getting negative feedbacks his website is still gaining higher ranking through the links that are being provided by those who commented on his page. It was then found out that Google had a flaw on their search engine algorithm and that they recognize a link as plainly a link and not ascertaining whether such emanated from a good or a bad source. This problem was given a solution by Google after three days. Foreseeing such events and to prevent other untoward incidents that may happen, Google news has strengthened its criteria and standards with regards to the different news that would be posted to Google News Subscribers.

It has been recently confirmed by Google Officials that they have removed several posted news on sites from their database because of the fact that these news have been found to be wanting in the different criteria or elements that were set by Google. Google news now in their recent announcement that they would focus a lot more on the quality of content that are being submitted to Google news when discerning which submitted news post would deserve to be included in Google news. For Google news the highest quality must be maintained and posts must always conform to the highest standard of the Webmaster Guidelines. According to Google News the article or post that has the highest quality or that which emphasises on quality content would most likely gain traffic through Google News.

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