Posted by: SEO Positive

Posted on: August 31, 2010 12:53 pm

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Search engine optimisation or commonly known as SEO is one of the online industry that is gaining ground in terms of the different online industries out there. The industry of search engine optimisation has brought about the existence or has opened the doors for the emergence of SEO companies and SEO consultants. However, many website owners or those who are engaged in e-commerce or any online business for that matter have yet to discover the true value of search engine optimisation, this is because of the fact that this type of industry is new and not many people are actually informed on the benefits that SEO brings to their website traffic and to their revenue. One thing that makes search engine optimisation is sought after or being performed by many online companies (at least those who are aware of it) is because of the fact that SEO brings significant traffic to the target websites increasing the possibility of gaining conversions. Conversions is the process when a website visitor becomes a client by purchasing or availing of the products or services that is being offered by the website. Bringing in traffic to the website is as every online business owners know is very difficult especially without SEO, this can be attributed with the fact that there are a lot of websites that are going live everyday and the number of websites present over the internet is increasing exponentially. If SEO companies and SEO consultants would be defining search engine optimisation it is the process of customising the different elements of a website in order for such website to have a high search engine results page ranking. Such elements are the content of the website, the meta tag, the link and keyword presence. These are just some of the elements that are being customised by an SEO company and SEO consultant in order to achieve such goal of SEO.

Posted by: SEO Positive

Posted on: August 31, 2010 12:53 pm

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Starting the process of search engine optimisation entails careful planning, it would be prudent for an SEO company or an SEO consultant to plan their SEO strategies carefully so as not to waste time and money in the different SEO efforts. A sound or good SEO campaign starts with a good plan, however planning does not just happen in a blink of an eye, SEO strategies must always be carefully planned. In planning your SEO campaign what should take primary precedence is the goals that you want to attain in your SEO campaign. Planning therefore in search engine optimisation is synonymous with setting you target or your goals in search engine optimisation or what you want to achieve for your website when conducting your SEO campaign. In planning and setting goals there are several factors that should be taken into consideration some of such factors or “advises” in planning your SEO campaign are given below.

First is that you have to make sure that your goals are attainable, when planning your SEO campaign it is important that you have to make sure that such goals set are attainable. This would also therefore mean that when the goal is formulated it must be as specific as possible, “to attain large volume of traffic” is a very generic goal and such would not help in your SEO campaign in general. Second thing that you have to consider is the fact that your SEO goals only form part of your ultimate business goals therefore when planning or setting goals for your SEO campaign you must also have to align such SEO goals with that of your overall Business goals. Lastly your goals must also be flexible or able to be changed depending on the situation. Flexibility of your goals can mean much in an SEO campaign because of the fact that search engine optimisation is a dynamic process there are changes either in the search engines or in the strategies that might also affect your set goals, so for a prudent SEO company or an SEO consultant having flexible goal would make your SEO campaign strategies freely adapt to the changes.

Posted by: SEO Positive

Posted on: August 27, 2010 3:52 pm

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Organic search engine optimisation is a using SEO processes that are not fee based, meaning the website would achieve traffic through “natural” means without the need for any extraordinary methods which most often than not requires shelling out finances. Having to conduct SEO for the website at no financial cost is one of the best feature of an Organic SEO approach however if there is one thing that one has to invest on is time. This is because of the fact that the organic SEO processes are also a tedious process. The following are the different steps that SEO companies and SEO consultants are doing in order to achieve organic SEO.

  1. Create a good website content – for organic SEO approach it is believed that the websites’ content is the main driving force that leads traffic to the target website. This therefore should require SEO consultants and SEO companies to create great contents that are regularly updated as well as contents that are interesting.
  2. Site Tracker – having a site tracker installed in your website is also an important part of organic SEO but of course the tracker should be of no cost and this can be achieved by using Google analytics. This site tracker can gather relevant data with regards to the progress of your site in terms or graining traffic.
  3. External and Internal Links – links are considered to be “bridges” that connects one page to another and it is the avenue used by search engine bots or crawlers in order to efficiently crawl or gather data from the different site pages.
  4. User Experience – although it is impossible how to gauge user experience it is important to still consider user experience as a factor, user experience can mainly hinge on the user-friendliness of the website which means providing easy navigation for the user. A good user experience can bring traffic to your website via increasing site visitor loyalty.
  5. Site interactivity – since the main target of organic SEO is to increase site traffic naturally then it would be prudent for SEO companies and SEO consultants to integrate site interactivity which means the website should have a degree of interactivity with that of the user an element which could again increase visitor loyalty.

Posted by: SEO Positive

Posted on: August 23, 2010 5:08 pm

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Every SEO consultant and SEO company is after one most important part of a search engine and that is the search engine’s algorithm. The search engine algorithm is considered to be the primary reason why a search engine exists and it is also the reason for the existence of search engine optimisation. The search engine algorithm is a basically the main application that is used by search engines to solve a problem and that particular problem is the term or keywords being search for by the user. The search engine algorithm would function to index and even find the website relevant to the search term of the user. The search engine algorithm also has the capacity on ranking the different websites that were indexed or those that are found in its database and wherein such ranking is the basis for the existence of SEO consultants and SEO companies would want to optimise their client website according to the search engines’ algorithm, the only thing that makes SEO to be a tedious task is due to the fact that search engine algorithms are kept as a closely guarded secret by search engine companies. Therefore no SEO company or SEO consultant would actually know the complete criteria or process on how a website is ranked. It is important for a search engine optimisation consultant and or a search engine optimisation company to know the different classifications or types of search engine algorithms in order to determine the best approach in their SEO campaign. The following are the different types of search engine algorithms.

  1. Key or List Search  – this type of algorithm is focusing its search by looking for a key. The type of search being done by this algorithm is linear that is, it searches through the database as if it is looking through a list. This can be compared to a search of a list where it is done from top to bottom. This type of search engine algorithm would take a lot of time before the particular results are returned due to the process that the search engine algorithm is following.
  2. Branching or Tree Search – this type of search is focused on searching for the broadest or the most general data up to the most specific. This is like looking at a tree from the trunk to the branches and to the specific leaves. This algorithm looks at the data and its connection with the most specific data, this is considered to be applicable in web search since data over the web is connected with each other.

These are just the two types of search engine algorithm there are still other types that will be discussed in later articles.

Posted by: SEO Positive

Posted on: August 23, 2010 5:08 pm

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Extensive discussions and learning curve is important in the field of search engine optimisation. No person is going to become an SEO overnight, this is because of the fact that the process of search engine optimisation is a branching process which means that there are several aspects to a search engine optimisation there is no particular set of formula or standard to follow. This is the reason why many SEO consultants and SEO companies are always constantly training themselves on the different approaches in SEO. One of the “holy grail” of SEO is knowing at least one percent of the search engine algorithm. This is because of the fact that the search engine algorithm is the source of the very existence of a search engine and indirectly the existence of SEO companies and SEO consultants. The search engine algorithm is basically the main “engine” that determines how a search result is going to be displayed or returned to the user. The search engine algorithm has different types and each type is based on how the algorithm searches and returns the data, the first types that were discussed previously were the Adversarial, Tree, List and database type of search engine algorithm the following will be the last installment or the last types of search engine algorithms.

  1. The informed search – This is similar to a tree search as the process of looking for data is based on a tree-like data set structure. This type can also be considered as being closely associated with the Adversarial type of search as its main function is to look for answers to specific problems and like the adversarial type the informed search type is also not ideal for web search because of its specificity.
  2. Constraint Satisfaction Search – this is considered to be the most ideal type of search engine algorithm for the web because of the fact that this type of search is basing the search engine results on the different constraints set or in short criteria set within the algorithm.

These are the different search engine algorithm types that a prudent search engine optimisation consultant or company should give preferential attention to.

Posted by: SEO Positive

Posted on: August 23, 2010 5:07 pm

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Search engine is considered to be the main target of a search engine optimisation consultant or a search engine optimisation company. This is because of the fact that search engines are the primary tool that many if not all internet users are using in order to search for the website or information they are looking for over the internet. It is important for every search engine optimisation consultant or SEO company to have a fair understanding on what makes up a search engine in order for them to develop strategies appropriate for the search engine as well as their client website. The following are the different parts or components that make up the search engine.

  1. The Query interface – this is the part that is visible to most or all search engine users. This is also sometimes called as the main search page or the home page of the search engine. Search engines’ query interface vary from a diverse or elaborate query page like Yahoo of a minimalist design just like that of Google.
  2. The Spiders, crawlers or bots – these are considered as the search engines’ scout army. This is because the search engine crawlers, bots or spiders task is to search for websites and gather data needed for the search engine to process for the purposes of indexing or ranking the website.
  3. Database component – all search engines index websites that would pass their criteria therefore all search engines must store such data somewhere, that is why one of the main component of a website is a database where the search engines can store the data that the search engine bots have gathered.
  4. Search Algorithm – in order to facilitate the search query of an internet user a search algorithm is used. The search algorithms are viewed as the problem solver part of the search engine. It solves the main problem on how to return the data being requested by the searcher based on relevance of the website content with that of the search term.
  5. The Ranking Component – based on the criteria set by the search engine algorithm the ranking component will then rank the different results according to the most relevant or the most optimised down to the less relevant or less optimised.

Posted by: SEO Positive

Posted on: August 20, 2010 7:45 am

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The process of search engine optimisation is a very tedious process and it requires a lot of your time as well as resources. For an SEO company or an SEO consultant having the knowledge about the search engine optimisation process is just the beginning. Another thing that should be taken into consideration is the fact that SEO companies and SEO consultants must also have applications or software that would help them in efficiently gathering data needed for their SEO campaign. Gathering data when done manually, such as keyword research or search engine results page ranking detection would be very tedious and would take a lot of your time. It is because of that fact that manual data gathering process is a very tedious process that it is imperative to create or to devise other ways in order to efficiently gather data needed for the SEO campaign. Many SEO companies and SEO consultants would therefore resort into purchasing several software applications or tools that would help in their campaign but for those SEO consultants or SEO companies that do not have the financial resources to purchase enterprise class SEO software applications there are free alternatives that are made widely available online. Whether it be a paid or a free SEO tool what is important is to utilise the tools that would generally accomplish the required specific task, the following are the common SEO tools that is commonly used by SEO companies and SEO consultants.

  1. Keyword Research Tool – the basic or the foremost and fundamental strategy or technique in SEO is to research for the keyword that you will be optimising. This is a basic method because of the fact that the keywords are utilised by search engines as the category where the website is going to be indexed this is why researching for the keyword is important. However, since there are several possible keywords if not hundreds of keywords looking for a viable keyword may be difficult this is where the keyword research tool application is going to be very useful.
  2. SERP Rank Checker – entering your chosen keyword in every search engine and checking for your websites’ rank is also another tedious process. This is why the search engine results page rank checker tool would be very useful.

These two SEO tools are just some of the most common tools that an SEO is using which of course can be beneficial in data gathering for an SEO campaign.

Posted by: SEO Positive

Posted on: August 20, 2010 7:44 am

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Keywords or choosing the right keyword is the fundamental step in an SEO campaign the importance of such process is paramount because of the fact that the keywords are the categories where your site is going to be indexed. Choosing the right keyword for your website is very important because also of the fact that this keyword would be responsible for the delivering of traffic to your website. Keywords are what internet users usually type in the search engine box in order to find the information that they need or require. This is what most SEO companies and SEO consultants are exploiting, that is to utilise the most competitive keyword, which is the keyword that is widely used by internet users when searching through search engines. Now that the importance of keywords in an SEO campaign have been established we can now proceed to the details on how to choose the best keywords for your SEO campaign or rather the characteristics of a keyword to be considered as an effective keyword.

  1. When determining or choosing your keyword you have to first determine your websites’ target audience. Determining your target audience would be beneficial in choosing the right keyword because you would have to then choose your keywords according to the perspective of your target audience.
  2. Long-tail keywords or key phrases are more beneficial than the general terms or keywords. This is because of the fact that long-tail search terms or keywords are easy to be ranked for, meaning you can easily have a good ranking in a long tail term than in a broad or general keyword where you have millions of competitions.
  3. Focus on the most specific keywords. When choosing your websites’ keyword it would be imperative to choose the keyword that would be specific to your website. This may be keywords that may include the location that your website is mostly catering to.

With these three ways on choosing your keywords for your SEO campaign you can be assured that when you follow such the keywords that you will be choosing would be the best keyword for your website.

Posted by: SEO Positive

Posted on: August 20, 2010 7:44 am

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For SEO companies and SEO consultants establishing a websites’ reputation is very important, this is because of the fact a website with a high reputation is prioritised by many internet users. With the internet being open to different types of websites discerning the reputation of the website may be a very tedious process. This is why Google have developed the page ranking system. The page ranking system is a way of measuring the web pages’ value based on the presence of the quantity and quality of links both incoming and outgoing. Page ranking would view the links both incoming and outgoing as a “vote” to the web page. The page ranking is computed using a sophisticated formula and vote-tallying mechanism. The page ranking of a website is awarded by Google with the scale from one to ten (1 to 10). The page ranking scale is not a linear scale where the difference between rank 3 and 4 is lesser than the difference on rank 4 and 5. Google initially is said to have favored more often than not websites that have a high page rank, this is the reason why many SEO companies and SEO consultants have become obsessed with link building processes and or strategies.

However, prudent SEO companies and SEO consultants knows that although linking to a website as well as having a page rank is important there is no reason for one to be obsessed with link building. Obsession to link building would sometimes lead an SEO consultant or an SEO company to resort to some black hat techniques which instead of helping in the increase in the page ranking or the search engine results page ranking would even be detrimental to the desired output of the link building campaign. According to Google although page ranking is a way of determining or establishing the reputation of the website or web page there are Google’s page rank is not an absolute solution. This is because of the fact that a high page rank does not guarantee a high Google search engine results page ranking. Second Google’s search engine ranking algorithm is not entirely based on inbound links. This is the reason why prudent SEO companies and SEO consultants would treat chasing page ranking as a hobby and not really as the single solution to gaining traffic and high ranking.

Posted by: SEO Positive

Posted on: August 20, 2010 7:43 am

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Conversions is the process when a website visitor would start to actually purchase or avail of the services that a website or an online company is offering. This is the ideal end result that every online entrepreneur would want to happen. This is the reason why aside from gaining traffic through search engine optimisation where efforts are done in order to facilitate or increase the traffic going into the website it is also imperative that the websites’ purchase page among the other pages be optimised. Optimisation of the pages especially of the text does not necessarily mean using the method of linking with high PR sites but rather making a good and convincing content that would call the visitor to action an avail of the services being offered by the website or the company.

Several strategies are being employed in order to convince or facilitate the purchase of the visitor from your website and the following are just some of the optimisation techniques that many SEO companies, SEO consultants and Website designers and developers. One of the strategies being employed is to increase the visibility of the shopping cart icon. Having a very visible shopping cart this is to give the client the peace of mind on the fact that what they are actually buying is going to be registered and further they will be informed on the actual purchase value of what they have in their shopping cart. Consequently this would also prompt SEO consultants and SEO companies to optimise the add to cart button by labelling it in accordance to a call to action, where instead of labelling the add to cart button as “click here” it would be better to label it as “buy now”.

Third one must organise the product page or the products gallery, it is not good for a website to have a cluttered web page. This is why if the website is promoting several products it is imperative to remove or free your product gallery page from any clutter.

With these three simple strategies you are on your way to an increased conversion.

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