Posted by: SEO Positive

Posted on: March 31, 2010 2:40 pm

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Link building is one of SEO’s most viable technique or strategy, this is because of the fact that the search engines treats links as the structure of a websites’ popularity. To be more specific inbound links are being considered by search engines to be a “vote” to your website by another website. This means that inbound links or links in general is search engines’ way of establishing your websites’ reputation. Thus, having a lot of links going to your website would definitely make search engines to index and rank your site higher in their search engine results page. Search engines however have integrated in their algorithm a mechanism that would weed out websites that are unscrupulously using link farms in order to acquire links. Quality is preferred by websites over quantity that is why it is imperative that SEO companies and SEO consultants should acquire links from reputable source and that is those websites that have a high PR ranking or commonly known as the Page Rank. There are several ways on acquiring links and these are the following:

  1. Submitting Your Website to Directories – directories lists websites that are approved by their human reviewer. Every website submitted to directories are going to be scrutinised by actual people thus making submission to directories and be accepted especially to those directories of high page ranking would increase your website’s reputation.
  2. Getting links from blogs – networking is the key, knowing people who maintains blogs and having them promote or link back to your website would be another way of acquiring an inbound link, just make sure that your website would be of such high quality that bloggers would actually give your website a very good review or very good comment.
  3. Article writing – instead of doing the number two what you can actually do is start your own blog or do article writing and submissions. There are several websites which accepts articles for posting which could also become a source for your links.

These are the three main ways of what you can do and create in your quest to getting inbound links but of course there are other ways which we may tackle on a later time.

Posted by: SEO Positive

Posted on: March 31, 2010 2:40 pm

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As of present the most viable strategy in search engine optimisation is through using relevant content and links. This is the reason why many SEO companies and SEO consultants have engaged or have placed most of their SEO efforts into building links or creating contents. There are several strategies that are being employed in link building in order to acquire inbound links for a website, however because of the popularity of link building as an SEO strategy many website owners have resorted to some black hat link building techniques. One of the most popular black hat link building SEO technique being employed by some unscrupulous people is the use of link farms.

Link farms are websites that have a long list of links that are neatly ordered but does not explain what the different links are, further the source of such links comes from submissions by other websites or are links from other link farms. The link farm website looks legitimate however submitting to such farms is very easy but with a very high consequence and that is being banned by the search engines for employing black hat SEO techniques. This is the reason why it is important for SEO companies and SEO consultants to be aware on the structure or feature of what a link farm is. Below are the different features of a link farm.

  1. One feature of a link farm is that it lacks relevance, since it does not give any description about your site nor does it classify its links it does not give any sort of giving relevance to your site or links listed in the link farm.
  2. Link farms do not use any common domain names rather it is placed in a deep directory which makes the domain name or URL longer. This is for reasons of preventing or making it harder for a search engine bot to crawl the link farm site.
  3. A link farm will accept any link submission. That means they do not establish any criteria for accepting links or website.

Posted by: SEO Positive

Posted on: March 30, 2010 7:52 am

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In the field of search engine optimisation the employment of several strategies are important in order to give the search engine different data to work on when processing the target website whether it may be for indexing purposes or ranking purposes. It is common knowledge among search engine optimisation companies and search engine optimisation consultants that using the long tail strategy would help increase the chances of having increased traffic to the website. The use long tail search have become popular among SEO companies and SEO consultants because of the fact that there is less competition but have a very high keyword usage by many internet users. It is because of this nature of the long tail keywords or long tail search strategy that Google have included in their search engine algorithm all the necessary criteria in recognising long tail keywords.

For Microsoft however it is a different story, this is because of the fact that it has failed to include in its algorithm the feature to retrieve relevant results from a long line of less popular queries. This fact was admitted by Microsofts’ senior vice president of the Online Audience Group for Microsoft Bing Yusuf Mehdi. Mehdi said in a search engine strategies that one of the main reason why Google is way ahead of Microsoft Bing having a 65% users’ share as compared to 11.5% by Bing is that Microsoft focused more on the head of the queries and not on the long tail search. This means that Microsoft’s focus was to return popular queries however the search engine failed to return the less common queries. Even though less popular in terms of search engines long tail searches have been seen to give more traffic to the different websites and even to Google which means that more revenue are taken from long tail as compared to popular keywords.

Posted by: SEO Positive

Posted on: March 30, 2010 7:41 am

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The world of the cloud or previously known as the internet is a fast changing world. From the initial information distribution system the cloud is now seen as a avenues for several purposes, examples of which are the internet is used for business, education and even health. Since the expansion of the internet started many uses have been seen to emerge. This is the reason why companies engaged online should also be able to cope up with the fast changing environment of the cloud. This is one of the premise on why Microsoft is going to implement an upgrade of their existing search engine system. Microsoft is set to implement such upgrade because  of the fact that the search engine aims to compete with Google who is currently holding the top spot in terms of search engine users’ share. In order to do the implementation a research was first conducted by Microsoft and according to the research is that around 42% of all of Bing’s queries requires fine tuning which means that the returned results by the search engine is not very accurate as what was initially desired. To solve this initial problem Microsoft inserted in the search engine the quick tabs function which allows users to easily get to  a relevant content from the given search, however, even with the quick tabs Microsoft and its users knows that there is a more accurate solution.

Another Upgrade that Microsoft is going to implement in their search engine algorithm is the real-time search, with its newly formed ties with Twitter, a real-time microblogging site, Microsoft is seen to be also focusing its resources in developing the real-time capabilities of the search engine, among the different real-time features are the real-time search and real-time content via the most popular shared links. For an SEO company and an SEO consultant these area’s that are lined up for upgrade should be focused on as it may give due advantage for those who are first in following the new features.

Posted by: SEO Positive

Posted on: March 30, 2010 7:39 am

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In the field of search engine optimisation one of the fast rising popular strategy is the use of videos as incorporated in the content of a website. This is not only for purposes of enticing website visitors but also for facilitating the data gathering of search engine bots or spiders. Videos uploaded nowadays can also come with its corresponding transcript and such transcript can be utilised as content that can be crawled by search engine spiders and search engine bots. This is one of the reasons why YouTube, a popular video uploading website, have become popular with SEO companies and SEO consultants, in addition to this YouTube also offers and ads revenue program that benefits the uploader via the different ads being embedded with the video that is uploaded and viewed by internet users.

This importance of YouTube would thus spark concerns especially if the website would be encountering a downtime. Many people around the world are using Google’s YouTube either for entertainment purposes or for business purposes and thus any outage from the Video Hosting Website would definitely stir some speculations and concerns. Recently, the Video Hosting Site have been down for one hour and concerns regarding fears of tampering have emerged among the users of YouTube, this was quickly denied by the YouTube executives and stated that the outage was due to a technical issue which was resolved immediately by Google’s technical team. One main concern and reason why such concerns emanated were the fact that the outage happened days after announcing that Google China will stop censoring its search results.

During the outage from YouTube users were still able to watch and access individual videos but when the main page of Google was visited there is a “ Service Unavailable” message showing. Google however quickly denied any form of the incidents’ relevance with Googles’ announcement of pull-out from China and that all the systems were restored after one hour.

Posted by: SEO Positive

Posted on: March 29, 2010 8:55 am

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Page titles are important part of an SEO campaign because of the fact that the page title is among the first text that the search engine will be crawling once bots will be visiting your site, upon this premise therefore it is imperative to write or formulate a good page title for your website, here are some guidelines that are being utilised by SEO companies and SEO consultants in formulating and writing their websites’ page title.

1. When writing a page title it is important to incorporate your chosen keywords. Inserting keywords as often as possible must be taken into practice and the page title is one avenue where SEO consultants can insert the keywords. However, it is also important to note, when inserting keywords, that it should not be abused. This means inserting keywords in the page title must not be overdone since the page title is only a small part of the website SEO consultants and SEO companies must utilise only the most important keywords in the page title.

2. Formulate unique page titles for every page. Every website is composed of several pages and such pages are unique from the other pages that are why it is important to develop page titles that are unique and relevant to the web page where it is going to be incorporated.

3. Do not create the same page title text with that of the websites’ navigation name. This means that link names should be unique and that page titles should also be independent and unique. Proper SEO technique would dictate that there is no need to incorporate duplicate names in a web page which also means that relevance in the link name takes precedence over the use of keywords. This means that it is not necessary to use keywords as link names but it is necessary to use keywords in the page title.

Posted by: SEO Positive

Posted on: March 29, 2010 8:54 am

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Search engine optimisation has a lot of strategies connected to it, it is imperative to utilise every strategy that works especially if the competition is very difficult. One of the main strategy that is always utilised in order to gain advantage in terms of the search engine results ranking is the incorporation of content into the website. Content is known to accommodate the different keywords that a website utilises in its SEO campaign however such content is considered to be for the interest of the visitors of the website and not so much on the search engine crawlers. This is because search engine crawlers requires the use “bridges” which are the HTML code in order to efficiently crawl the website. This is why the use of a full flash website is not recommended because of the fact that search engine crawlers are not able to utilise the flash codes to crawl the website. HTML is considered to be the lingua franca of the web, meaning it is the universal basic language that are understood by the search engines and any other components in the web or the cloud. Thus, it is important to employ site tagging techniques in order emphasise keywords and in order to  allow crawlers to efficiently gather data about the website.

Site tagging is actually following the proper Hypertext Markup Language coding standards, that is, to place the correct HTML tags on the correct place. This thus means that when you develop your website the basic structure of the web page should include the html, head, title, meta and body tags, such tags actually makes up the skeletal structure of a web page. In addition to that the site tags must also be properly utilised by closing container tags with its appropriate closing tag and for empty tags it is imperative to close it by using the forward slash. Whatever the tag may be proper coding requires the developer to close the different tags that were opened otherwise the web page would not be displayed accordingly and worst it may confuse the search engine crawlers or bots.

Posted by: SEO Positive

Posted on: March 29, 2010 8:53 am

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Social media network is one of the most popular products of the Web 2.0. This is because of the fact that many internet users are “hooked” into using such social media network and are actually considering the use of such social media network as part of their lives. This habit that is being created or developed by people through the use of social media network is seen to develop an online community, since one of the purpose of social media network is to allow people to create a virtual community that will cater to people with the same interests it is but fitting for an SEO consultant and an SEO company to be developing optimisation techniques in order to entice people in the virtual community to purchase, avail of the products or services being offered in your online company. In other words SEO consultants and SEO companies must already start to develop optimisation techniques an strategies for the different social media networks.

The following are some guidelines that you have to take into consideration when planning to use the social media network as an SEO tool.

First you have to always keep in mind your target audience or the people in your online community. It is very important to have your target people in mind when starting an SEO campaign through social media network. This means therefore that you have to avoid developing sales pitches but rather you have to be actively participating in your online community. Do not bother giving or posting anything to promote your product but rather focus on building rapport with them.

Second establish you keywords, although establishing rapport is important in a social media network community it is also important for an SEO company and SEO consultant to establish a list of keywords that he or she may utilise when answering posts or writing blogs.

Third and finally you should take time in developing your social media network profile page. This is because many people will be looking at your profile page and such would spark the interest of the members of the online community, this thus mean you have also to decorate your profile page with a design that would attract members of your online community.

Posted by: SEO Positive

Posted on: March 26, 2010 10:23 am

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Keyword research is very important in the field of search engine optimisation. For the average SEO consultant and SEO company the process of keyword research is very important, first because this will define the next processes involved in your search engine optimisation campaign. Keywords are incorporated in the website in order to allow crawlers to efficiently gather data about the website. It is also the keywords which will be utilised by the search engine when indexing or categorising the website in its database. This is the reason why for every search engine database a particular keyword may utilised millions of times by different websites. A lot of websites using a certain keyword means that the competition is very strong and for a new comer using the same keyword it is going to be hard to be ranked in such keyword. It is because of these that search engine optimisation companies and SEO consultants have been several other strategies in order to avoid keyword competition while still raking in revenue for their website. One more factor that would help determine the quality of the keyword is the actual number of people using such keyword, if the total number of people using a certain keyword is high and the competition, meaning the number of websites using the keyword is low, then this is a very viable keyword. However, the chances of you getting a single word or even a two-word keywords with a low competition rate and a high search rate is very low. This is because of the fact that most searches done by most search engine users are longtail searches.

Long tail searches are those keywords or keyphrases that are made up of several words and usually in the inquisitive form. Example of a long tail keyword is “Where can I download canon device drivers” the question as stated is a long tail search because of the use of an inquisitive form and use of several words. The mentality of search engine users is that they can “ask” the search engine to find something over the cloud that is the reason why long tail searches are done and thus there is a need also for long tail keywords. For the competition rate on the other hand there are only several website using such keyword thus there is a low level of competition which then means anyone can dominate the said keyword.

Posted by: SEO Positive

Posted on: March 26, 2010 10:22 am

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The internet is a vast ocean or cloud for that matter, of both information and business. E-commerce sites are gradually increasing in numbers and therefore there is a need for SEO companies and SEO consultants in order to market different sites and make them “visible” online. The SEO industry is considered to be a fast rising industry because of the fact that many website owners and companies are already taking their business online and that every company is establishing its own website. However, because of the popularity of the job in search engine optimisation many unscrupulous people are posing as SEO consultants or SEO companies who however have a very limited knowledge in terms of implementing SEO strategies. Thus those companies who fall prey to these “fake” SEO companies and SEO consultants are losing money and are actually being drained of their resources. It is imperative that a company or a website owner should wisely choose the person that he or she is dealing with in order to be assured of quality SEO services. With a lot of resources over the internet why hire the services of SEO companies? This is because of the

First thing that a website owner must be aware of when hiring an SEO company or an SE consultant is that you have to ask on what assurances they can give in making your website in page one of google or any other search engine? The correct answer to that question is none, no one is able to give any assurances that your website will be on Google’s page one because of the mere fact that the search engine algorithm of the search engines are kept secret.

Second is to look for accreditation about that consultant or SEO company. Several SEO accrediting bodies are present over the internet examples of these are SEMPO and bruceclay. These are two accreditation programs are what you need to look for in an SEO company or SEO consultant should you want quality SEO service.

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