Posted by: SEO Positive
Posted on: September 29, 2009 6:07 pm
Search engine optimisation is considered to be one of the world’s fastest growing industry today. This may be due to the fact that SEO targets a market that has a high demand for optimisation. Search engine optimisation can be viewed as the foremost advertising strategy over the internet. This is because of the fact that SEO or search engine optimisation establishes the web presence of a website. It is no secret that numerous websites are being launched and made live everyday and due to its growing number website owners are acquiring the services of SEO companies and SEO consultants in order to establish that much needed web presence. Web presence is one of the most important technological issues that has not been resolved by the Government and its people. The utilisation of the knowledge gained from doing SEO his or her own website has enabled the website owner to create a database of knowledge not only in maintaining your own site design but most of all what to do and not to do in SEO. But unfortunately doing your own SEO might give more problem than benefits that is why it would be prudent for a website company to hire the services of an SEO consultant or SEO company which will look after your interest in the field of marketing your website to the internet public.
Knowing is said to be winning half of the battle, thus knowing that SEO is composed of two general strategy is already enabling you to move ahead in your SEO campaign. An SEO campaign is composed of two general strategies that is the on-site and the off-site SEO. The on-site SEO is made up of SEO techniques that is requires the modification or integration of strategies within the website. This means that modification and strategies are directly applied to the website itself, this includes the incorporation of keywords to the content of the website among others. On the other hand off-site SEO refers to strategies and techniques that is not directly manipulating the web page document rather it requires that utilisation of external third party websites. Among the strategies in external or off-site SEO is link building, blogging and even article writing where it’s sole purpose is to create back links.
Posted by: SEO Positive
Posted on: September 29, 2009 6:04 pm
Last week it has been reported that Google has encountered a huge technical difficulty, such difficulty was particularly focused on Google’s email service Gmail. Gmail’s free email service has shutdown causing people who have accounts and who relies on the services of the company for communication through email were left to fend for themselves. It is no secret that email is now one of the most widely used form of communication that is why when Gmail started to go haywire many have freaked out knowing that they will or might not receive those important communications whether it be personal or business. After a thorough investigation regarding the incident Google has released or published their findings which points to the overload in the Contacts service in Gmail. During this time, according to the report, Gmail users were unable to access their Gtalk accounts and users were even prohibited from adding users in the Google Apps account which are both controlled under the Gmail services of the search engine company giant. Events that eventually led to the non-accessibility of the whole Gmail service among different Gmail subscribers, after one hour of dilemma the Gmail services were successfully restore and services were back to normal. Although such prohibition of access to the services of Gmail lasted only for one hour, Google has sent its deepest and sincerest apologies admitting their error and promising to give quality service to each and every Google subscriber or user. An apology that is well expressed despite of the fact that such is considered by many to be a minor technical issue.
Posted by: SEO Positive
Posted on: September 29, 2009 6:03 pm
Website Design is not created or done on a flick of a finger, it is a product of brainstorming, research and creativity. Website design does not only require aesthetic skills but also technical skills that will enable the website designer to create a presentable and a usable website. Website design is a continuous process which will require several steps that should be taken, most website designers create their own diagram which will guide them in building their website. One of such guide is the construction of a website storyboard. Storyboarding is a process where in the website designer will be creating a diagram on how his web pages are connected with each other forming the website. Although at first glance this may look like a link guide, it is however not the case because of the fact that aside from being a link guide it is mostly used as a road map to the entire website.
The storyboard is composed of several parts most of which are dependent on the web pages that will be incorporated to form the website. This is therefore and initial process prior to the construction of the actual website. One of the components that will make up the storyboard is the main file or the home file; this is going to be the first page of the website or otherwise known as the index page. Inside the index page the different links that pertains to the other web pages within the website is incorporated. It is therefore to be understood that those that are incorporated below the home page is considered to be the other pages within the website. It is just a basic process of connecting the index page of the website to the other links or web pages this therefore requires the website designers outline his or her initial plans on building the website. The storyboard actually serves as the website design’s blueprint wherein during the construction of a web page or the website for that matter it will serve as the reference point of the website design or the entire web development project.
Posted by: SEO Positive
Posted on: September 28, 2009 8:43 pm
The main rule according to the Word Wide Web Consortium was that content must be separate from presentation. This is the reason why W3C removed some tags for designing the presentation of the web page in HTML. Past HTML versions provide for tags, elements and attributes that are involved in the designing of the websites’ presentation that is why when W3C developed HTML 4.01 and XHTML 1.0 such tags, elements and attributes that pertains to designing the website like the font element or the bgcolor attribute were considered to be deprecated. This means that such tag, element or attribute are already obsolete and utilisation of it is in non-conformance with the current standard set by the World Wide Web Consortium. The lack of the presentation in the current versions of HTML prompted for the creation of a language that will solely be dedicated to the presentation side of the web design, thus, the birth of the Cascading Style Sheets.
Why utilise cascading style sheets? What are the benefits? Since cascading style sheets were developed solely for purposes of adding presentation to the there are a lot of avenue for the website designer to specify the exact location of an image or a background. In addition to that because of its nature of being separate from the content of the website it does not take up time in loading the web page, it provides for a faster web page loading. Further, the use of the Cascading Style Sheets provides everyone with the avenue of creating designs that are not attainable when using plain HTML, such as applying a specific font size for the text, specifying the actual position of an image, creating links that will show interactivity like when the mouse cursor is placed above the link. Aside from being the standard presentation language it is a language that was developed to provide more opportunities for the web designer to be very creative.
Posted by: SEO Positive
Posted on: September 28, 2009 8:41 pm
Submissions is considered to be one of the bread and butter of Search engine optimisation, where link building is considered to be breakfast. Link building is up to the present one of the most effective way to gaining traffic and web presence especially by having a high Search engine results page ranking. This is the reason why link building is still being performed by many SEO companies and SEO consultants. Link building is composed of several strategies and techniques but most of them are done through submissions. Submission is a process whereby and SEO will submit a site, an article or a blog to another website which accepts such submissions and when approve it will add the site, article or blog into its database providing a link going towards your website which in turn creates an avenue for your website to gain traffic which can originate from the website where you submitted such site, article or blog. This is quite a handful? Well it all means that you are asking the website to accept what you have submitted to them which will provide your site the much needed traffic when accepted. So what are you suppose to do if you want your submissions to be efficient? Well you have to focus on two stages the pre-approval and the submission stage. Pre-approval stage is where you will have to first locate different websites that will accept site, article or blog submissions. Websites that accepts site submissions are the directory sites, social bookmarking sites and social media networks which also includes microblogging sites. The former requires the approval of what is called as a human editor, these human editors job is to visit the website that you have submitted to their site and they will implement a review on whether or not you have submitted the site according to their criteria. Usually the criteria is correct placement of site in the category.
Since it will require the review of a person you have to follow all the criteria set by the directory website this means that you have to strictly follow their implementing rules and guidelines. But with thousands of directory sites out there how do we make our submission more efficient? By choosing only the directories that have a decent page ranking, a page rank starting from three (3) and above will do. After finding out the best directories with a decent page rank and after knowing the criteria you are now ready to submit, submission is done by filling-up forms provided by the website. Fill-up the forms as accurately as you can and make sure you have entered all the data before you click on submit. Some website directories will require a confirmation from you before such is going to be subjected for review so be prudent enough to check your emails. The two other types of site submissions on social bookmarking and social media network does not need the approval of the website owner or its agents but rather you are just to observe proper etiquette when posting your website for the whole community to see.
The second type of submission is through blogging or article submissions. The most common websites that cater to this are the ezine websites. Before submitting of course you should first have an article to submit. One major rule in article submission is that every article that you submit should be unique or original because utilising a copied article might be a cause for your suspension and banning in the ezine site. To make your article or blogging submissions effective you have to create an article that is relevant to your topic where it should also observe proper utilisation of keywords using only the right density.
Following these simple guidelines could bring your website the much needed traffic and conversions that you need.
Posted by: SEO Positive
Posted on: September 28, 2009 8:39 pm
Google the search engine giant has released another feature for its Google toolbar and that is the Google Sidewiki. So what is Google sidewiki? It is an addition to the Google toolbar that allows people to place their own notes or side notes onto any web pages. This means that the public can comment about the website anytime anywhere and it can be seen by people all over the world or those who will visit the same web page that also has the sidewiki installed in his or her system. Trying to look at the effect of this new tool added by Google it can be deduced that this might be an intrusion to the privacy of the website. In fact, several companies in the past have created similar applications and most often than not is that the public clamoring for its removal assailing that this is to be considered as a digital graffiti. So how come Google engaged the creation of the same program? Well first off this is not the same program but rather a better program than its predecessors. Unlike with the previous programs the Google Sidewiki is provided with an algorithm that will determine the most relevant comment and placing it on the top of the numerous comments or side notes which will render graffiti or unrelated comments to be ranked at the bottom and which will later on be scrapped. What is the effect of this in your online business? Well for Marketers it means a lot. Having to allow people, your clients most specifically to post side notes on your website can boost your business especially if the side notes are positive comments. If it is a negative comment then your marketing team will know what specific part of your business where you are doing bad and you can use that as an opportunity to improve your products and or services.
Posted by: SEO Positive
Posted on: September 24, 2009 10:57 pm
Google, the revered search engine giant also has its own humbling moments. Although regarded as the number one search engine for how many years, leaving the other players such as Bing and Yahoo by more than a mile, the search engine giant has faced several challenges, most specifically on their projects such as Google Books and their presence in China. Google Books has been constantly battered by criticisms coming from book authors and publishers particularly assailing the anti-trust law violation that may have been committed by Google in monopolising and owning rights to sell even those books that are already out of circulation, although settlements has been made between Google and groups of American writers and publishers, Google will still face a tough challenge from the group of international writers and publishers.
The problem in Google Books is not the only problem that Google is facing, the search engine giant is losing its grip on the asian market particularly in China where it has a considerable number of internet users. China have constantly tussled with Google, the latter has been accused of distributing and promoting smut in China, the search engines’ operations were shut down several times and projects have been slowed down. To add to Google China’s problems its China Operations’ Leader stepped down in order to start a company for Chinese citizens who would like to start a tech business. Not to mention also the fact that Google China is ranked below a home grown search engine Baidu.
Truly, even the seemingly invincible giant has its own Achilles heel and for Google its their China operations.
Posted by: SEO Positive
Posted on: September 24, 2009 10:56 pm
The search engine optimisation market is considered to be one of the fastest growing market worldwide, in fact it is a field that has taken the online business industry by storm. SEO is not an easy process, though there are several strategies that are being employed in order to produce the desired results, with the least amount of cost or for no cost at all. One of the most effective strategies under the umbrella of search engine optimisation is link building. According to the latest SEO report link building is still one of the best strategies out there that could bring in traffic and conversions into your website. Link building is also composed of several strategies such as ezine article submissions, blogging, social bookmarking and directory submissions. Let us focus on the field of directory submission, directory submission is a link building process that will require you to submit your website to evaluation and hopefully inclusion to the directory website. This means that you are asking the directory website to add your website to their list under a specific category. So how can then your site be built with directory submissions? Directory submission is entrenched on the premise of page ranking, where it views websites that are linked from an external website is considered to be a vote to such website where the external website is linked into. To put it in perspective, website designer A created a link in his website pointing to the website of website designer B the, such link pointing to B’s website is considered to be a vote to the B’s website.
Directory submissions is one of the most common link building strategy because of the fact that process involved is a no brainer at all. It will only require you to fill up the forms as requested by the website directory. The only thing that you have to take into consideration however is the proper categorisation of your website. In directory submissions, you are the one who will choose the category for your website, in order for your website to be approved for listing however is that you have to place your website in the proper category. If there are no categories available within the directory try searching for keywords similar to yours within such directory, from there you are bound to find websites similar to your theme and keyword that may be listed in one of their categories, follow it and utilise the same category.
Directory submission is not rocket science but it requires a lot of patience and maybe a touch of common sense in order for your site to be accepted in the directory listing, just remember with thousands of directories out there you just need to submit your website to those directories with respectable page rank.
Posted by: SEO Positive
Posted on: September 24, 2009 10:55 pm
The report that the World Wide Web Consortium have already released the draft copy of the new version of HTML has everyone excited. The draft was released sometime early this year but it has every webmaster and web developer talking. First everyone is excited about the incorporation of new tags that can ease the web design work cutting down the coding from several codes to only one. This innovation was thought of as an answer to the growing demand in the field of web design, the identification of the basic anatomy of a web page has led to the creation of tags that will pertain to a specific section within the web page. This will then revolutionise the field of website design. Although still in its draft stage, experts from different companies has given their opinion about the new version of HTML. It must be recalled that HTML started during the 1990’s and since then the HTML has been revered as the lingua franca of the web. This is because every website design is based on the tags or elements in HTML. From HTML 1.0 to HTML 4.01 up to the formulation of XHTML 1.0, is proof that HTML has gone through a lot of improvements in order to conform with the constant change over the internet and to accommodate the new technologies that are being released at an exponential rate.
The transformation of XHTML or HTML 4.01 to HTML 5 means that there will be major changes that web developers will undertake when such version of HTML is finally approved. This will now give the web designers the requirement to study the basics as well as the advanced features of the said HTML 5. As of now there is no concrete time table on when the new version will be approved but already web browsers such as Firefox have already recognised tags such as the <header> tag. Although with this recognition web designers must still wait and see as events regarding HTML 5 unfolds.
Although moving into HTML 5 would mean changing the coding of your existing website, it does not require you to do it as of yet, but if you would like the transition to HTML 5 be very easy therefore you have to incorporate the latest acceptable standard as set by the World Wide Web consortium and that is XHTML 1.0, this is because of the fact that most elements and rules were taken from the latest standard version.
Posted by: SEO Positive
Posted on: September 24, 2009 10:49 pm
Due to the updates and changes in the technology, many websites that were created before the advent of a new standard will have to be recreated, redesigned and developed in order to be at par with the latest technology in the internet. Keeping up with the technology, one of which is the utilisation of the standard HTML as mandated by W3C, does not only show your capability as a company in keeping up with the latest trends it will also create an avenue where you can showcase your website designs’ reliability. Internet users nowadays are always informed on the latest trends in website design and other technology therefore it will easily discernable if your website is already outdated. In addition to this, the constant and automatic web browser updates periodically upgrades the features of an internet users’ browser and therefore such new browser will interpret the web page or display the web page erroneously or not according to the intended design because of the use of outdated coding techniques of website design techniques. If your website is one of those many websites out there that has an obsolete website design therefore it is time for you to redesign your website. In redesigning your website you have to take advantage of the different opportunities for you to also optimise your website design thus the following are guidelines for you when doing your website re-design.
1. Assess your assets – when you redesign there will be instances where you will have to remove some important parts of your original website design but before doing that you must first make a list of the different assets in your existing website such as database of images, plug-ins, animated headers and the like. This is required because such assets or useful features of your website design may still be useful when you migrate into a new website design.
2. Re-check your SEO campaign – at one point in time in your SEO campaign you may have utilised a landing page or a PPC campaign that points to a specific URL in your website, check whether or not this link will still be valid later on or not. Also you have to check if your landing pages are still within the theme of your new website design, if not then it would be prudent to also redesign your landing pages.
3. Take opportunity in on-site SEO – since you will be redesigning your website this means that you will have the opportunity to recreate or integrate on-site SEO strategies, such as adding the meta tag keywords and descriptions and even integrating a description for the images in your website using the alt attribute.
Take this simple guidelines and take your website design into dimensions where it has never gone before.